We're so confident of our products that we provide no hassle product exchange.
Salesforce EEB101 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Email Essentials (EEB101) / Marketing Cloud Email Essentials for Marketers |
| Exam Number: | EEB101 |
| Certificate Validity Period: | Not formally fixed / varies by certification track (commonly 1-3 years depending on program) |
| Exam Duration: | 90 minutes |
| Real Exam Qty: | 60 (approx.) |
| Exam Price: | USD 200 |
| Passing Score: | 65% |
| Available Languages: | English |
| Related Certifications: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Format: | Multiple choice, Multiple select |
| Recommended Training: | Marketing Cloud Email Essentials Training Salesforce Certification Exam Guide (Email Specialist track) |
| Exam Registration: | Salesforce Certification Registration (Trailhead) |
| Sample Questions: | Salesforce EEB101 Sample Questions |
| Exam Way: | Online proctored or onsite proctored exam delivery |
| Pre Condition: | No formal prerequisites required; familiarity with basic email marketing concepts recommended |
| Official Syllabus URL: | https://trailhead.salesforce.com |
Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Content Creation | - Content Builder usage
|
| Email Marketing Fundamentals | - Email marketing concepts
|
| Data Management | - Data structures
|
| Tracking & Reporting | - Performance analysis
|
| Email Sending & Automation | - Send processes
|
Salesforce Email Essentials (EEB101) Sample Questions:
1. What are Data Filters in the Marketing Cloud and how are they used? (Choose 4)
A) They are only used in the List Data Model
B) They use measures to look at behavioral data of subscribers
C) They are similar to rule based group wizard approach to create segmentation rules.
D) They allow for more complex segmentation of subscribers.
E) They are only used in the Data Extension Model
F) Can be used in both data models (Lists and Data Extensions)
2. Which statement regarding editing an email template is true? (Choose 2) *****
A) Changes to a template are automatically inherited in emails built from that template
B) A template does not automatically affect emails created from that template
C) Changes to a template cannot be made once it is saved in the application
D) Updating an email to reflect changes made in its template can be done in the email properties
3. A company has set out to increase their subscriber base. They hired a team of marketing consultants to develop an acquisition plan backed by data.
What are two effective methods to acquire new subscribers? Choose 2 answers
A) Ask for an email address when a customer makes a purchase in-store.
B) Have customers opt in to email before they can shop online.
C) Require customers to provide their email address when calling customer service.
D) Create an in-store SMS campaign that offers a discount for opting in.
4. How do you access the Email Application in the Exact Target IMH? (Choose 2)
A) Click Email.
B) Access the Email Application through the Exact Target Marketing Cloud Drop Down.
C) Click the App Selector in Exact Target.
D) Click Campaigns and Reports
5. Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers
A) Use a clear "From" name that is easily recognized.
B) Include a "Contact Us" link in the footer.
C) Use animated emojis in subject lines to draw the eye.
D) Include a physical mailing address of the company.
Solutions:
| Question # 1 Answer: B,C,D,F | Question # 2 Answer: B,D | Question # 3 Answer: A,D | Question # 4 Answer: A,B | Question # 5 Answer: A,D |
By Harley
