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Last Updated: Aug 18, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Implement | 20% | - Data migration strategy based on Media Cloud data model - Security and sharing configuration implementation - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - Non-functional requirements implementation (performance, scalability, etc.) - CI/CD implementation and deployment support |
| Design | 53% | - Reporting and analytics solution design - Product model definition and pricing methodology (ASM) - Data model design and object relationships - CI/CD strategy and deployment planning - Integration architecture and system interoperability - Solution design using industry best practices - Security model and permission set design - Flow design using Media Cloud ASM capabilities |
| Discovery | 27% | - Solution scoping and SOW definition using Media Cloud capabilities - Mapping use cases to Salesforce Media Cloud components - Integration of Media Cloud with third-party systems - Non-functional requirements identification for Media Cloud applications - Business process and system flow analysis in existing environments |
1. Cloud Kicks has been using Media Cloud for the last three months and now wants to send order data over to the Google Ad Management platform.
What does a Consultant need to create in Salesforce to specify the callout URL?
A) Auth. Provider
B) Connected App
C) Custom Metadata
D) Named Credential
2. Which two features should a Consultant keep in mind when proposing the use of JSON-based mapping over Object-based mapping for Contract templates?
Choose 2 answers
A) Only Contract, Opportunity, Order, and Quote objects are supported when mapping fields in JSON-based mapping.
B) The Consultant can use the item section for any type of item list, not only for line items.
C) The data to extract and merge into the template must exist in standard objects.
D) Documents cannot display attribute data unless the Custom section in the document template is used.
E) JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but Object-based mapping does not.
3. A company is planning to adopt Media Cloud and has requirements around the relationship between clients and their advertising agencies, where they want to capture the role of each agency so they can identify clearly what is the Agency of Record. They also have requirements to map contacts within the agencies.
How should the Media Cloud data model be used to represent these relationships?
A) Advertisers and agencies should be created as Accounts, with agencies listed as child Accounts to the client Accounts, with Contacts related to those.
B) Advertisers and agencies should be created as Accounts, and a custom lookup field should be created to represent the client/agency relationship. Contacts should be created under the Accounts.
C) Advertisers and agencies should be created as Accounts and contacts as Contacts, and the Party Model should be adopted to define the relationships between them.
D) Advertisers should be created as Accounts, and agencies should be represented by a custom field added to the Contact object. Contacts should then be assigned to the Accounts.
4. What are two roles of Marketing Cloud Intelligence in Media Cloud?
Choose 2 answers
A) Campaign reporting using Media Cloud and Ad Server data
B) Acts as a data lake for customer data insights
C) Campaign performance using Media Cloud and Ad Server data
D) Acts as a customer data platform
5. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?
A) Geo Targeting
B) Content Targeting
C) User's OS Targeting
D) Day/Time Targeting
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B,E | Question # 3 Answer: C | Question # 4 Answer: A,C | Question # 5 Answer: A |
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