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Salesforce MCE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Engagement Consultant Exam |
| Exam Number: | MCE-Con-201 |
| Real Exam Qty: | 60-65 |
| Certificate Validity Period: | 1 year (maintenance required annually) |
| Exam Format: | Multiple Select, Multiple Choice |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Email Specialist |
| Passing Score: | 68% |
| Exam Duration: | 105 minutes |
| Exam Price: | USD 200 |
| Available Languages: | Japanese, German, Korean, Spanish, English, French |
| Recommended Training: | Salesforce Trailhead Marketing Cloud Engagement Learning Path Marketing Cloud Engagement Consultant Exam Guide |
| Exam Registration: | Salesforce Certification Registration Webassessor (Kryterion Exam Platform) |
| Sample Questions: | Salesforce MCE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite test center |
| Pre Condition: | No formal prerequisites, but Salesforce Certified Marketing Cloud Administrator or Email Specialist certification is recommended |
| Official Syllabus URL: | https://www.salesforce.com/training-certification/certification/ |
Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Automation and Journey Orchestration | - Journey Builder
|
| Topic 2: Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Topic 3: Email Marketing and Content Creation | - Email Studio capabilities
|
| Topic 4: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 5: Data Management and Integration | - Integration concepts
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don ' t plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?
- A. One parent BU and two child BUs with their own Sender Authentication Packages.
- B. One parent BU with three additional private domains.
- C. One parent BU and three child BUs with their own Sender Authentication Packages.
- D. One parent BU and one child BU.
Correct Answer: C 🗳️
Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?
- A. Subscribers
- B. EnterpriseAttribute
- C. PublicationSubscriber
- D. ListSubscribers
Correct Answer: D 🗳️
Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2)
- A. Include data for decision splits in Attribute Groups in Contact Builder; use contact data rather than journey data.
- B. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- C. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
- D. Use Data Extension Entry Sources with filters applied to perform segmentation activities for Journey Builder.
Correct Answer: B,C 🗳️
Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today ' s email was sent using Marketing Cloud Connect (MCC), though last week ' s was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User- Initiated Send through an automation.
What could be the reason the customer received the email through MCC?
- A. Email Opt Out is only updated if the send originates in Salesforce.
- B. The Email Opt Out field needs to be added to the Contact Page Layout.
- C. The previous send ' s user needed to have edit permissions in Salesforce.
- D. The previous send used Email Address as a Subscriber Key.
Correct Answer: D 🗳️
Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox. In what order should the steps be performed to refresh the sandbox in their integrated account?
- A. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
- B. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
- C. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
- D. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
Correct Answer: A 🗳️
Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).
By Natalie
