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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. A customer sends a note that they are getting inconsistent results using Contact Data in Journey Builder Decision Splits, while referencing One to Many Relationship defined in Data Designer. The customer explains that the SubscriberMaster Table is already linked to the MyOrders Table using Data Designer. Which three clarifying questions would help a consultant understand more?

A) Are there more than 100 order records that could match?
B) Do any of the orders for that subscriber meet your decision split criteria?
C) Are you using attribute to attribute comparison in your decision split criteria?
D) Are you integrated with other Salesforce Clouds?
E) Is the Contact information spelled correctly?

2. On which social channel can users create ad audiences?

A) Tiktok
B) Houzz
C) Twitter (X)
D) Instagram

3. What is true about contact data and journey data.

A) Contact data is static and journey data is updated data
B) Journey data is static and contact data is updated data.

4. If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A) Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
B) Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
C) Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
D) Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
E) Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities

5. How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A) monthly
B) hourly
C) daily
D) Biweekly

Solutions: