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NEW QUESTION 28
Which of the following is the chief disadvantage to using social media?
- A. You can gather information about what customers want in products.
- B. A company must establish policies covering social media usage and provide training
- C. A company can lose control of how its corporate logo is used.
- D. In a crisis situation, a company's reputation can be damaged quickly.
Answer: D
NEW QUESTION 29
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference What would be the best strategy to attract the largest number of customers to the signing?
- A. Schedule an event on Facebook.
- B. Share videos of previous signings on YouTube.
- C. Post images from the novels to Pinterest
- D. Update their biographies on Linkedin
Answer: B
NEW QUESTION 30
Which of the following is a benefit researching and social media personas for a business?
- A. Helps you keep the cost of purchasing social media ads to a minimum.
- B. Helps you focus on who your main brand consumer is and seeing your products from their perspective.
- C. Helps you identify problem areas in your campaign during the monitor and adjust phase.
- D. Helps you identify the demographics of your current audience.
Answer: C
NEW QUESTION 31
A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as;
- A. crowsouring
- B. crowdrising.
- C. crowshapping
- D. crowfunding
Answer: A
NEW QUESTION 32
Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network What types of risks will she need to address as she develops the strategy for these community areas?
- A. Cybercrime and financial loss
- B. Regulatory compliance and privacy violations
- C. Theft of intellectual property and corporate identity
- D. Damage to reputation and legal issues.
Answer: B
NEW QUESTION 33
A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?
- A. Contract with a reality television producer to create a short run series for cable broadcast.
- B. Record the speech and post it on the company's Web site with a text transcript.
- C. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.
- D. the format of the speeches to a question and answer panel with four to five participant
Answer: C
NEW QUESTION 34
A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:
- A. return on engagement (ROE)
- B. market repositioning
- C. executive buy-in.
- D. corporate reorganization
Answer: C
NEW QUESTION 35
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
- A. Post the weekly coupon flyer as a PDF.
- B. Post recipes with coupons for the ingredients.
- C. Schedule promotionevents at various store locations.
- D. Post a link to their corporate Web site.
Answer: C
NEW QUESTION 36
A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?
- A. Earned communication
- B. Posted communication
- C. Paid communication
- D. Owned communication
Answer: D
NEW QUESTION 37
Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?
- A. Implement regular reviews ofoutbound communications
- B. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
- C. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
- D. Provide training for all employees in the company regarding legal and regulatory compliance
Answer: C
NEW QUESTION 38
A mid-sized technical company has an active presence on multiple social media sites. It hasa variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising What would help them choose the best platform to achieve their goals?
- A. Identify the most common characteristicsof their followers and select the platform that best targets them.
- B. Select the best possible graphic designer to create eye-catching, compelling advertisements.
- C. Compare the advertising rates of multiple platforms and choose the least expensive one
- D. Consolidate the multiple platforms, by migrating users into one network.
Answer: B
NEW QUESTION 39
A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?
- A. Hire an outside company to take over customer communications on current social media platforms.
- B. Start live streaming videos of exercise classes to encourage more people to join.
- C. Focus on analytic data from their current platforms to identify the customer preferences and demographics.
- D. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
Answer: D
NEW QUESTION 40
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.When he creates a social media posting, which of the following messages would be an effective call to action?
- A. Share this with all of your friends
- B. Schedule a video shoot today, to receive a 10% discount
- C. Message me for details
- D. Watch this video compilation to see what services we have to offer.
Answer: B
NEW QUESTION 41
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
- A. Financial loss and corporate identify theft.
- B. Reputation damage and financial loss
- C. Reputation damage and cybercrime.
- D. Theft of intellectual property and cybercrime
Answer: D
NEW QUESTION 42
Which of the following is a benefit of social media auditing?
- A. Focus efforts on only the most important social media sites.
- B. Maintain a specific style and tone in future social media posts.
- C. Prevent bad data from entering the campaign decision making process.
- D. Compare your social media presence to your competitors.
Answer: D
NEW QUESTION 43
Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?
- A. Implementation and measurement
- B. Planning
- C. Development
- D. Preparation
Answer: B
NEW QUESTION 44
An airline customer service department needs to notify passengers when a flight is delayed. Which of the following is an example of a SMART goal mission statement for the customer service department?
- A. Alert passengers via text message about special offers on future flights
- B. Notify airport management to update departure boards hourly
- C. Notify passengers via text message within 15 minutes of flight delays
- D. Alert the baggage handling department to move bags to temporary storage
Answer: D
NEW QUESTION 45
You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?
- A. Evaluate the click through rates to your Web site.
- B. Repeal the same posts over and over.
- C. Create compelling ads and promote well-received organic posts.
- D. Address posts to the entire platform audience.
Answer: C
NEW QUESTION 46
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. A gourmet food truck selling upscale sandwiches.
- B. A mobile pet grooming service.
- C. A franchise restaurant company with 30 locations.
- D. An art gallery selling antique paintings.
Answer: D
NEW QUESTION 47
Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content Which of the following is a best practice for using curated content ethically?
- A. Create a new title, links to the original sources and add personal editorial comments
- B. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites
- C. Use the images and full text from the longest article, add personal editorial comments and create a new title.
- D. Choose multiple articles, pull snippets from them and use one of the titles from the articles.
Answer: A
NEW QUESTION 48
Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?
- A. Age of their customers, customer income and gender
- B. Gender, personality and geographic segment
- C. Marital status, customer income and brand loyalty
- D. Geography, favorite activities and customer income
Answer: A
NEW QUESTION 49
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