[Jan 20, 2023] Adobe AD0-E318 Real Exam Questions and Answers FREE
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Adobe AD0-E318 Exam Syllabus Topics:
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NEW QUESTION 11
A customer wants to include one of a set of personalized offers as part of order confirmation emails, triggered via an eCommerce application event.
Which two modules must the customer use?
- A. Campaign Optimization
- B. Leads
- C. Message Center
- D. Interaction
- E. MRM
Answer: C,D
Explanation:
Message Center: This module would be used to create and manage the email template for the order confirmation, which would include the personalized offer.
Interaction: This module would be used to trigger the sending of the email, based on the eCommerce application event, such as an order being placed. Reference: https://docs.adobe.com/content/help/en/campaign-standard/using/basic-concepts/modules-overview.html
NEW QUESTION 12
A technical Architect is setting up the data model for a new Adobe Campaign implementation.
The customer wants to set up personalized birthday campaign and has the following fields in the source database table.
* First_Name
* Age
* Social_Security
* Upload_Data
* DateOyBirth
Which two fields should be included in Campaign data mode? (Choose two.)
- A. DateOfBirth used for segmentation
- B. First_Name, used for personalization
- C. Social_Security, used for personalization
- D. Upload_Date used for segmentation
- E. Age, used for segmentation
Answer: A,B
Explanation:
1. First_Name should be included in the Campaign data model as it can be used for personalization in the birthday campaign. It can be used in the salutation of the email or SMS message, for example, "Happy birthday, [First_Name]!".
2. DateOfBirth should be included in the Campaign data model as it is used to segment the recipients based on their birthdate, to ensure that the birthday campaign messages are sent to the right recipients on the right day.
Social Security Number is considered as sensitive personal data and it is not recommended to include it in the Campaign data model due to the security risks and the compliance regulations. Age and Upload_Date not really useful for the birthday campaign and should not be included in the Campaign data model.
NEW QUESTION 13
A customer wants to display an offer on their website. Server by the unitary engine in Campaign aimed an unidentified visitors who browse a page.
The Architect needs to include response time of offers returned to the site, and scalability.
What should the Architect do?
- A. Create a new Campaign instance dedicated to serving outbound interactions
- B. Increase the disk space the Campaign instance to improve DB performance.
- C. Create a new instance of Campaign and local balance all of the processes
- D. Increase the amount of memory in the existing instance of Campaign
Answer: A
NEW QUESTION 14
A client requests a link from the recipient to their last transaction. The client only needs to see the link from the recipient to the last transaction and wants to ensure the reverse link is not visible from the transaction table.
Only the insurance business unit needs to have visibility.
Which option should the Architect implement?
A)
B)
C)
D)
- A. Option B
- B. Option A
- C. Option C
- D. Option D
Answer: C
NEW QUESTION 15
In the database diagram, a company has tables orders products Recipient items.
*Recipient is linked to Orders as 1-N
*Products to Orders as N-N
RecipientID, Email Full Name, Customer ID Orders: Orders ID, Recipient ID, Product ID, Date of purchase items: Prodduct ID, order ID, item ID products Product ID, Name, Status, Creation Date.
Which columns act as both primary and forgive keys?
- A. Recipient ID, Product ID, Order ID
- B. Recipient ID, Product ID, Customer ID
- C. Customer ID, Product ID, item ID
- D. Order ID, Recipient ID, item ID
Answer: A
NEW QUESTION 16
An Architect needs to extend an existing Campaign instance offer catalog with a large number of new offers.
Each of these new offers will require new Eligibility rules associated with them, to be presented to customer in a delivery.
How should the Architect design these new rules?
- A. Build complex Eligibility rules with multiple joins to save processing time
- B. Search offers from a specific category to avoid scanning he whole offer tree
- C. Put the most restrictive offer category Eligibility rules at the lowest possible position in the tree
- D. Put the most expensive Eligibility rules in terms of time of processing at the of the tree
Answer: C
Explanation:
Put the most restrictive offer category Eligibility rules at the lowest possible position in the tree. This will allow the Campaign system to quickly eliminate offers that do not meet certain criteria and only continue evaluating offers that have a higher likelihood of meeting the eligibility rules, thus reducing the amount of processing time and resources needed. This approach will help in terms of performance and scalability of the Campaign instance.
NEW QUESTION 17
The Recipient table is linked with a custom schema called Reservation, which contains a high volume of data that is needed at all times.
The deployment team reports that each time a query the location attribute the Reservation table, there is a long return time.
What should the Architect recommend?
- A. Advise to run the query during right time when less load is on the db.
- B. Reduce the data with the Reservation table to contain max 100,000 rows.
- C. Ensure the Location attribute contains string values at all times
- D. Apply a db index on the Location attribute of the Reservation table
Answer: D
Explanation:
Applying an index on the Location attribute of the Reservation table can improve the query performance and reduce the return time. An index allows the database engine to quickly locate the data without having to scan the entire table. This can be especially useful when working with large tables with a high volume of data.
It's also important to consider that the other options might not provide a long-term solution for the problem.
References:
Indexes in SQL databases: https://www.postgresql.org/docs/9.1/indexes.html Database indexing: https://en.wikipedia.org/wiki/Database_indexing
NEW QUESTION 18
A customer wants to reusable way to personalize batch targeted emails using information available in real time from an external system based on a Recipient attribute.
Which approach should the Architect use?
- A. Configure FDA and an associated API Gateway to access and within a Campaign template, create a deliveryMapping schema extension using a system Operator with JavaScript right to poll the service
- B. Create a JavaScript server page template to enable https calls to the external service, ensure url permission is correctly configured for the external service endpoint, and create a JavaScript library function leveraging xtkSession to write the return value into the work table.
- C. Configure a urlPermission node for the external service, configure a Javascript activity calling external service for each temp table record. Write to worktable attribute. Use targetData syntax to insert into the delivery, and save the workflow as a template.
- D. Create a custom schema, and within a workflow template, use an External Signal process to allow integration between the systems ensure the correct firewall permissions are in place configure a SQL Code process to save he result.
Answer: C
Explanation:
Configure a urlPermission node for the external service, configure a Javascript activity calling external service for each temp table record. Write to worktable attribute. Use targetData syntax to insert into the delivery, and save the workflow as a template. This approach will allow them to configure a urlPermission node for the external service, and then use a Javascript activity to call the external service for each temp table record. The returned value can then be written to a worktable attribute, and the targetData syntax can be used to insert the value into the delivery. Finally, the workflow can be saved as a template for future reuse.
NEW QUESTION 19
A customer has the below requirements to handle un-subscriptions:
*Make the feature available for Push and Email channels
*Send a confirmation message to the recipient of the opt-out
*Be able to store subscription history
Which solution should be used?
- A. Information Services: Create a service, set up a Confirmation message, and maintain hostory
- B. Customization Create new fields in Recipient schema, add new personalization blocks, and add workflows to handle un-subscriptions and history.
- C. Manage Externally: A third-party consent management tool outside of Adobe Campaign.
- D. Information service with Customization Create a Service, set up a confirmation message and add customization to maintain history
Answer: B
NEW QUESTION 20
A company based in California with a local customer base regularly uses SMS as a contact channel.
The legal department requires the name standard message be sent to customer when they opt-out using a short code and to ensure they are excluded from any other contact.
Which technique should the architect use?
- A. Update the existing technical processing short code replies automatically and set the Blacklist flag using an Update step.
- B. Activation SMS external'' Connection settings'' so that automatic short codes capability is working.
- C. Validation the use of the Extended Generic SMPP external account type and use the Automatic Reply capability
- D. Introduce a job a process all received Short codes and trigger automatic messages with Message center
Answer: B
NEW QUESTION 21
A customer is migrating its legacy marketing platform with Adobe Campaign.
The customer has dependencies on a few significant custom database functions that enabled specific string manipulations and custom encryption.
While developing workflow, the team struggle to match these functions that the customer was able to use prior to Adobe Campaign.
What should the Architect recommend?
- A. Get the development team to build a javaScript library to try to achieve what the sql functions are capable of doing.
- B. Create workflow templates containing SQL code activities. Within each SQL code activity each database function can be defined.
- C. Implement the function in AC database and install them as package files in the prescribed xml structure.
- D. Request the database team for the sql function defining and add those as SQL script objects in Administration -> Configuration -> SQL Scripts.
Answer: B
Explanation:
This allows the customer to continue using their custom functions within the Adobe Campaign platform. This option allows the customer to keep using their custom functions within the Adobe Campaign platform and also allows the team to use these functions directly in the workflows.
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NEW QUESTION 22
A client planning a migration asks for support designing a new data model. They currently use a simplistic email service provider and want to leverage Adobe Campaign capabilities for a more complex data model.
Which approach should the Architect recommend?
- A. List- Centric
- B. Customer- Centric
- C. Campaign- Centric
- D. Service- Centric
Answer: B
Explanation:
A customer-centric data model is the best approach for a client planning to leverage Adobe Campaign capabilities for a more complex data model. This approach focuses on organizing data around the customer and their interactions, rather than around specific campaigns or lists.
A customer-centric data model allows for a more detailed view of the customer, including all of their interactions, transactions, and behavior. This information can be used to personalize campaigns, improve segmentation, and analyze customer behavior. Additionally, it allows for better integration with other systems, such as CRM and e-commerce systems.
The other approach, Service- Centric, List- Centric, and Campaign- Centric, may not provide the client with the flexibility and granularity they need to effectively use Adobe Campaign's capabilities.
NEW QUESTION 23
A customer wants to track and report on the total cost of a postal campaign.
What should the Architect recommend?
- A. Use the MRM module to configure a Delivery Outline
- B. Use a Program entity and configure the costs per delivery tab.
- C. Use the Budgeting feature within the MRM module
- D. Configure a unit cost value on the Delivery template using he Postal Delivery channel
Answer: A
NEW QUESTION 24
A company is migrating from an email service provider to Campaign. The company wants to move over 300 daily recurring campaigns into the in new instance.
The campaigns need to run body.
What should the Architect recommend?
- A. Change the Application server configuration Action-Active. User can create workflows on either the Primary or Secondary application server, so the load on the database is halved.
- B. Run the campaign workflows at different intervals and make sure they execute only when data is available to avoid 0-record question and reduce database load.
- C. Increase the number of database connection to 350, The 300 campaigns can execute alongside all other system processes with minimal effect.
- D. Merge common campaigns and use conditional logic to determine which blocks of content to display within the delivery.
Answer: C
NEW QUESTION 25
A company has Google Analytics. Adobe Campaign and Adobe target in their marketing stack.
They want to message customers with an hour after they abandon their carts.
Which option should the Architect recommend?
- A. Configure an API call to Message Control to trigger on email to the customers.
- B. Create all file export from google analytics to campaign with Abandon cart customer
- C. Integration with Google Analytics using the Genesis connector and execute a Reminder campaign
- D. Configure Experience Cloud triggered to target customers who abandon cart
Answer: C
Explanation:
The best option for messaging customers with an hour after they abandon their carts would be to integrate with Google Analytics using the Genesis connector and execute a Reminder campaign. The Genesis Connector allows Adobe Campaign to pull in data from Google Analytics and use that data to trigger a Reminder campaign. By using the data from Google Analytics, the company can ensure that they are targeting customers who have abandoned their cart and sending the message within an hour of abandonment.
NEW QUESTION 26
A project Manager is setting up a Gantt chart for a new project implementation. The company Is using a Hybrid deployment model, will interact with several systems, and be heavily customized to fit the customer needs. The PMO not know the Adobe Campaign project phase and wants to make sure important tasks are not missed, The initiated list of Go-Live activities is as follow:
Migrate appropriate objects from Stage to Production
Make sure Production SFTP is created
Validate that import/export workflow work as expected
Make sure the Workflow Supervisor group is assigned to the appropriate workflows What else should the Architect do before the Go-live?
- A. In the Deployment Wizard, make sure that Web Application and Mirror Page URLs refer to the Midsoure server
- B. Make sure the IP Warning plan is approved and the associated workflows created
- C. Validate that the assigned IP addresses have a high sending reputation.
- D. Create RunBook and perform Customer Care handoff
Answer: B
NEW QUESTION 27
A client wants to protect PII data at recipient level for anyone that is not an Administrator.
What should the Architect do?
- A. Use Visible with HasNameRight= administrator' for each PII attribute
- B. Add Visible with S{login) = '' admin to each PII attribute
- C. Add AccessibleIf with S{login) = '' admin to each PII attribute
- D. Use Accessible with HasNamed Right = 'admin for each PII attribute
Answer: C
Explanation:
This will ensure that the PII data is only visible to administrators, while all other users will be restricted from accessing the data. Additionally, this will also ensure that the PII data is protected at the recipient level, as the AccessibleIf condition will prevent anyone other than administrators from viewing the data.
NEW QUESTION 28
A company has a campaign workflow that has 20 different segment defined in a Cell activity. Once the workflow reaches Delivery activity, the requirement is to provide counts that contain the following:
Which solution should the Architect recommend?
- A. Use an Alert activity to notify the Workflow Supervisor to review the counts from the workflow.
- B. Within a JavaScript activity, write a script that queries the counts from the various branches this data then be sent via an Approval activity.
- C. Enable the''Target Content Approval'' option within the delivery and assign it to the desired operator.
- D. After the Delivery activity has completed, use a File Export activity to extract all counts into a CSV file on the SFTP server andsend a notification
Answer: C
NEW QUESTION 29
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