Exam Code: PEGAPCMC80V1_2019
Exam Name: Pega Certified Marketing Consultant (PCMC) 80V1 2019
Certification Provider: Pegasystems
Corresponding Certification: Pegasystems Certification

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Name: Pegasystems PEGAPCMC80V1_2019 Exam
Brand: Pegasystems
SKU: PEGAPCMC80V1_2019
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Pegasystems PEGAPCMC80V1_2019 Exam Overview:

Certification Vendor:	Pegasystems
Exam Name:	Pega Certified Marketing Consultant (PCMC) 80V1 2019 Exam
Exam Number:	PEGAPCMC80V1_2019
Exam Price:	USD $175
Exam Format:	Multiple Choice, Scenario-Based, Drag and Drop
Real Exam Qty:	60
Passing Score:	70%
Certificate Validity Period:	2 years
Related Certifications:	Pega Certified Decisioning Consultant (PCDC) Pega Certified Business Architect (PCBA)
Available Languages:	English
Exam Duration:	90 minutes
Recommended Training:	Pega Marketing Consultant 8 Course Pega Marketing Consultant 8 Practice Exam
Exam Registration:	Pearson VUE Registration Pega Academy Certification Page
Exam Way:	Online proctored or on-site at authorized Pearson VUE test centers
Pre Condition:	No formal prerequisites; recommended 6+ months hands-on experience with Pega Marketing
Official Syllabus URL:	https://academy.pega.com/certification/pcmc

Pegasystems PEGAPCMC80V1_2019 Exam Syllabus Topics:

Section	Weight	Objectives
Campaign Management	23%	- Designing and configuring outbound campaigns - Managing campaign lifecycle and scheduling - Defining campaign goals and success metrics
Offer & Proposition Management	12%	- Designing offers for customer engagement - Defining and managing propositions - Associating offers with campaigns and channels
Pega Marketing Architecture & Tools	8%	- Integration with Pega Platform - Understanding Pega Marketing core components - Navigating Marketing Application Studio
Analytics & Predictive Modeling	20%	- Predicting customer behavior and propensity - Interpreting campaign performance reports - Adaptive learning and outbound optimization
Decision Strategies	17%	- Leveraging historical interaction data - Designing multi-channel decision strategies - Configuring Next-Best-Action Designer
Customer Selection & Segmentation	20%	- Applying contact policies and eligibility rules - Using control groups for effectiveness measurement - Identifying target audience using segmentation criteria

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