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Salesforce MC-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Next Consultant |
| Exam Number: | MC-Con-201 |
| Exam Format: | Multiple-choice questions, Proctored exam |
| Certificate Validity Period: | Requires annual maintenance; complete the Salesforce Certified Marketing Cloud Next Consultant certification maintenance badge once a year |
| Related Certifications: | Salesforce Certified Agentforce Specialist Salesforce Certified Data 360 Consultant Salesforce Certified Platform Administrator Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Available Languages: | English |
| Passing Score: | 72% |
| Real Exam Qty: | 60 multiple-choice questions plus up to 5 unscored questions |
| Exam Duration: | 105 minutes |
| Exam Price: | USD 200; JPY 30,000, plus applicable taxes |
| Recommended Training: | Ingest, Harmonize, and Unify Data with Data 360 Enhance Account Engagement with Marketing Cloud Next Power Up Your Data Ingestion and Mapping Expertise Advance Your Data Identity Resolution Skills Get Started with Campaign Creation & Agentforce in Marketing Cloud Get Started with Cross-Channel Flows in Marketing Cloud Next Segment and Activate Data in Data 360 Get Started with Custom Agentforce Actions for Marketing |
| Exam Registration: | Salesforce Certification Exam Guide Salesforce Trailhead Academy Certification Experience |
| Sample Questions: | Salesforce MC-Con-201 Sample Questions |
| Exam Way: | Proctored exam delivered onsite at a testing center or remotely in an online environment. Salesforce certification exams are scheduled through the Salesforce certification experience on Trailhead Academy and delivered through Pearson VUE. |
| Pre Condition: | None. Salesforce recommends 6 to 12 months of hands-on experience implementing or administering Marketing Cloud Next in a consulting or customer-facing capacity. |
| Official Syllabus URL: | https://help.salesforce.com/s/articleView?id=005387657&type=1 |
Salesforce MC-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Analytics & Performance Insights | 8% | - Marketing insights
|
| Platform Setup & Governance | 13% | - Marketing Cloud Next environment setup
|
| Campaign Design, Flow Orchestration & Content | 30% | - Flow orchestration
|
| Agentforce & AI Innovation | 11% | - Conversational messaging
|
| Consent | 13% | - Platform consent objects
|
| Data Modeling, Identity Resolution & Segmentation | 25% | - Identity Resolution
|
Salesforce Certified Marketing Cloud Next Consultant Sample Questions:
Question 1
A car dealership manages both retail consumers (B2C) and business fleet customers (B2B). Customer data for each audience is ingested through separate data streams in a single data space and mapped to the Individual Data Model Object (DMO). The dealership wants to create separate identity resolution rulesets for B2B and B2C customers so that each audience can be unified independently for segmentation and activation.
Which approach should the Marketing Cloud Next Consultant recommend to ensure B2B and B2C customers are processed by separate identity resolution rulesets?
A. Configure filters on the source Data Lake Objects (DLOs) to separate B2B and B2C customer records.
B. Configure filters on each identity resolution ruleset to separate B2B and B2C customer records.
C. Configure separate DMOs for B2B and B2C customers instead of mapping both to the Individual DMO.
Question 2
Northern Trail Outfitters (NTO) needs to export a list of all the individuals who clicked on a link in its 'Back to School' campaign along with email and phone number.
Which approach should NTO use to accomplish this?
A. Navigate to the Campaign tab and export the data directly from the dashboard on the Campaign record.
B. Click the Analytics tab and build a report using the Marketing Performance Semantic Model report type.
C. Open the Marketing Performance tab and filter for the 'Back to School' campaign to view and export individual-level engagement data.
Question 3
Northern Trail Outfitters (NTO) wants to include a Last_Purchased_Date field from a Data Graph in a new marketing email. The date/time value is displayed as 2027-03-15T08:30:45 when previewing the email. NTO wants it to display as:
Monday, March 15, 2027 8:30 AM
Which approach should NTO use?
A. Use an SOQL function to transform the value.
B. Use a Salesforce formula operator to format the value.
C. Use a Handlebars helper to format the value.
Question 4
A company is evaluating which Salesforce features require Marketing Cloud Next Advanced Edition versus the Growth Edition. The implementation team has a list of features they plan to use.
Which feature from their list mandates the use of Advanced Edition?
A. Creating account identity resolution rulesets
B. Creating content in the content builder
C. Creating standard Salesforce reports and dashboards
Question 5
Northern Trail Outfitters wants to automatically send a promotional email to new CRM Contacts using Marketing Cloud Next.
Before the email can be sent, what should the Marketing Cloud Next Consultant configure to ensure a new contact is eligible to receive promotional communications?
A. Use the Create Consent Flow element to set a consent status for the contact point.
B. Create a consent record in the Communication Subscription Consent CRM object.
C. Set the Has Opted Out of Email field on the Contact record to False.
Solutions:
| Question 1 Answer: B | Question 2 Answer: B | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: A |
By Eden
