Exam Code: JB-101
Exam Name: Journey Builder 101
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Consultant

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Name: Salesforce JB-101 Exam
Brand: Salesforce
SKU: JB-101
Price: 888.00 USD
Availability: InStock
Rating: 4.9 (909 reviews)

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Updated: Jul 30, 2026

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Salesforce JB-101 Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Journey Builder 101
Exam Number:	JB-101
Passing Score:	65%-70%
Real Exam Qty:	55-60
Exam Duration:	90 minutes
Exam Price:	$200 USD
Related Certifications:	Salesforce Marketing Cloud Consultant Marketing Cloud Administrator
Exam Format:	Multiple-choice, Multiple-select
Certificate Validity Period:	2 years
Available Languages:	English
Recommended Training:	Salesforce University Journey Builder Training Trailhead: Manage Campaigns with Journey Builder
Exam Registration:	Webassessor Exam Scheduling Salesforce Certification Registration
Exam Way:	Online proctored or onsite testing center
Pre Condition:	Basic knowledge of Salesforce Marketing Cloud; recommended completion of Email Essentials (EEB101) or equivalent experience
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/jb-101

Salesforce JB-101 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Testing, Validation and Deployment	12%	- Preview and Test Mode - Validation and Error Handling - Activation and Versioning
Topic 2: Journey Activities and Logic	30%	- Message Activities: Email, SMS, Push - Flow Control: Wait, Decision, Split - Update Contact and External API
Topic 3: Monitoring and Optimization	8%	- Troubleshooting Common Issues - Journey Analytics and Reporting
Topic 4: Entry Sources and Audience	25%	- Entry Events and Triggers - Segmentation and Filtering - Data Extensions and Contact Builder
Topic 5: Journey Builder Fundamentals	25%	- Access Permissions and Security - Overview of Journey Builder - Architecture and Data Model

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PDF (duplicate of the test engine): the contents are the same as the test engine, support printing.

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Online Test Engine can supports Windows / Mac / Android / iOS, etc., because it is the software based on WEB browser. You can use it on any electronic device and practice with self-paced.
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