Salesforce AP-215 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Marketing Cloud Intelligence Accredited Professional Exam |
| Exam Number: | AP-215 |
| Certificate Validity Period: | 3 years |
| Real Exam Qty: | 60 |
| Exam Format: | Multiple choice, Multiple select |
| Exam Price: | $200 USD |
| Exam Duration: | 105 minutes |
| Related Certifications: | Salesforce Marketing Cloud Intelligence Specialist Salesforce Marketing Cloud Consultant |
| Available Languages: | English |
| Recommended Training: | Marketing Cloud Intelligence Documentation Salesforce Trailhead Marketing Cloud Intelligence Modules |
| Exam Registration: | Salesforce Certification Registration Kryterion Webassessor Exam Scheduling |
| Sample Questions: | Salesforce AP-215 Sample Questions |
| Exam Way: | Online proctored or onsite via Kryterion Webassessor |
| Pre Condition: | No strict prerequisites required; familiarity with Salesforce Marketing Cloud Intelligence (Datorama) is recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-intelligence-accp |
Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Ingestion and Integration | - Data ingestion processes - Data sources and connectors - Data synchronization and scheduling |
| Topic 2: Data Modeling and Transformation | - Metrics and dimensions configuration - Data model structure and schema design - Normalization and harmonization |
| Topic 3: Administration and Security | - User roles and permissions - Data access control - Platform configuration |
| Topic 4: Marketing Use Cases and Activation | - Cross-channel marketing insights - Business reporting use cases - Campaign performance analysis |
| Topic 5: Analytics and Dashboarding | - Insights and reporting - Dashboard creation and configuration - Visualization best practices |
| Topic 6: Data Quality and Troubleshooting | - Error handling and debugging - Performance optimization - Data validation and monitoring |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
1. A client has provided you with sample files of their data from the following data sources:
1.Google Analytics
2.Salesforce Marketing Cloud
The link between these sources is on the following two fields:
Message Send Key
A portion of: web_site_source_key
Below is the logic the client would like to have implemented in Datorama:
For 'web site medium' values containing the word "email" (in all of its forms), the section after the "_" delimiter in 'web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the following table:
Google Analytics:
Salesforce Marketing Cloud:
The client's objective is to visualize the mutual key values alongside measurements from both files in a table.
In order to achieve this, what steps should be taken?
A) Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
B) Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
C) Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
D) Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.
Google Analytics: map the extraction logic to Custom Classification Key.
2. A client would like to integrate the following two sources:
Google Campaign Manager:
IAS:
After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?
A) Media Buy Name, Impressions
B) Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions
C) Media Buy Type, Analyzed Impressions
D) Creative Name, Impressions, Analyzed Impressions
3. An implementation engineer is requested to apply the following logic:
To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?"
A) 5
B) 2
C) 3
D) 4
4. Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.
As can be seen from the table, there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found - a single Exam Topic value is associated with it.
The client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values, as seen in the following example:
The client suggested to create, without any mapping manipulations, several patterns via the harmonization center that will generate two Harmonized Dimensions:
Exam ID
Exam Topic
Given the above information, which statement is correct regarding the ability to implement this request with the above suggestion?
A) The Harmonized field for Exam ID is redundant. One Harmonized dimension for Exam Topic is enough for a sustainable and working solution
B) The above Patterns setup will not work for this use case.
C) The solution will work - the client will be able to view Exam Topic with Email Sends.
D) Only if 5 different Patterns are created, from 5 different fields - the solution will work.
5. Client has provided sample flies of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition-to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360.
As a first step, a Parent-Child relationship was created between the two files, and the following mapping was performed, within both data streams:
Please note:
* All other measurements were mapped as well to the appropriate fields.
* No other mapping manipulations or formulas were implemented.
How many records will the merged table hold?
A) 8
B) Depends on the Data Updates Permissions
C) 3
D) 4
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |

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