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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Content and Messaging15%- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
- Multi-channel messaging
  • 1. Personalization and dynamic content
  • 2. SMS, push notifications, and other channels
Topic 2: Data Management and Segmentation20%- Data modeling
  • 1. Contact model and data relationships
  • 2. Data extensions vs. lists
- Segmentation
  • 1. Audience targeting and exclusion
  • 2. Filters, queries, and SQL
Topic 3: Journey Builder and Automation20%- Automation Studio
  • 1. Automation activities and scheduling
  • 2. Data management and file transfers
- Journey Builder fundamentals
  • 1. Entry sources, activities, and flows
  • 2. Goal and exit criteria
Topic 4: Concepts of Marketing Cloud Engagement15%- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
- Key terminology and concepts
  • 1. Core concepts: journeys, messages, content, audiences
  • 2. Marketing Cloud Engagement vs. other Marketing Cloud products
Topic 5: Discovery and Requirements15%- Gather business requirements
  • 1. Identify technical requirements and constraints
  • 2. Define business goals and KPIs
- Solution design
  • 1. Map requirements to platform capabilities
  • 2. Create a scalable solution architecture
Topic 6: Analytics and Reporting15%- Advanced analytics
  • 1. Data extracts and tracking
  • 2. ROI measurement and attribution
- Standard reports and dashboards
  • 1. Email performance and engagement metrics
  • 2. Journey and automation performance

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

1. 顧客は、過去10年間の顧客購入データをMarketing Cloudアカウントにインポートしたいと考えています。調査の結果、REST API経由でアップロード予定のレコード数は2億件を超え、現在の購入データが追加されるにつれてこの量は増加し続けることが判明しました。さらなる調査のために、どの2つの質問をすべきでしょうか?(2つ選択してください)

A) ピーク時の1時間あたりのAPI呼び出し回数はどれくらいと予想されますか?
B) Marketing Cloudではなぜ10年分の履歴データが必要なのですか?
C) 彼らのライセンスには、大規模データ拡張機能が含まれていますか?
D) API呼び出しは一日のうちどの時間帯に行われますか?


2. Northern Trail Outfitters社は、Salesforce内でAPI制限に達したというメールを受け取りました。同社は、これは統合されたMarketing Cloudアカウントが原因だと考えています。24時間ローリング制限にカウントされるAPI呼び出しの種類はどれですか?(2つ選択してください)

A) ログイン呼び出し
B) バルクAPI
C) CreateSalesforceObject() AMPscript
D) SOAP API呼び出しによるオブジェクトの更新


3. 顧客は、Marketing Cloud からトランザクション メッセージが送信されなかった場合に、リアルタイムで API を介してアラートを受け取る仕組みを構築したいと考えています。現在、専任の開発者を雇用する手続きを進めていますが、開発者が保守管理できる実装環境を事前に構築しておきたいと考えています。このソリューションを確実に実装するために、顧客はどのような準備を整えておくべきでしょうか?

A) データを取り込むためのInteraction Studioインスタンス
B) データを取り込むためのDatoramaインスタンス
C) コールバックと購読を受信および確認する外部システム
D) 未送信通知アクティビティを含むトランザクションジャーニー


4. Northern Trail Outfitters社は、英国、ドイツ、スイスの子会社でSMSメッセージングを可能にするため、MobileConnectの導入を検討しています。各子会社はそれぞれ独自の事業部門を有しており、すべての市場で単一のロングコードを使用できるかどうかを検討しています。追加のロングコード導入には、どのような機能が関連付けられますか?

A) 各国で受信メッセージをサポートする必要はありますか?
B) 国ごとに異なるFrom Namesをサポートする必要がありますか?
C) SMSでUTF-8文字をサポートする必要がありますか?
D) 国別にSMS送信に関する独立した報告を行う必要はありますか?


5. Northern Trail Outfittersは、30日間のウェルカムジャーニーにおいて、ほぼリアルタイムのデータを提供したいと考えています。意思決定の分岐には、どのようなデータ設定を使用すべきでしょうか?

A) メインデータ拡張機能からクエリされた旅程データ
B) CRMレポートインポートアクティビティを使用したSalesforceデータ拡張機能によるジャーニーデータ
C) Salesforce Marketing Cloudのプロファイル属性を通じてマッピングされた連絡先データ
D) 同期データソースを使用した連絡先データ


Solutions:

Question # 1
Answer: B,C
Question # 2
Answer: C,D
Question # 3
Answer: C
Question # 4
Answer: A
Question # 5
Answer: D

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