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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What type of process is the Mail List in Unica Campaign?

A) Contact process
B) Response process
C) Parameterized process
D) History process

2. What do you use in Unica Campaign to create a new variable for querying, segmenting, sorting, calculating, or providing output to a table?

A) Extract Process
B) Snapshot Process
C) Derived Fields
D) Dimension Hierarchy

3. In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?

A) Counts as a response.
B) Does not count as a response.
C) Counts as a partial response.
D) Counts as an inferred response.

4. What utility tool should a customer use if they want to export an XML version of configuration settings for backup, or to import the settings into a different installation of Unica Marketing Platform?

A) partitionDb
B) configTool
C) populateDb
D) unica_actrg

5. If you are using Unica Campaign with more than one partition, what must a customer do to configure the IBM Cognos Reports Package?

A) Configure for each partition.
B) Configure once for all partitions.
C) The Reports Package does not support multiple partitions.
D) Install Cognos on a separate server.

Solutions: