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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In a Unica Campaign installation, what is recommended for a customer who wants to set up the separation between groups of users?

A) Use LDAP or Active Directory.
B) Maintain separate installations of Unica Campaign.
C) Create multiple partitions.
D) Create multiple user databases.

2. In a Unica Campaign flowchart, what type of process lets you "propose contacts" to another Unica application that then will sort through those contacts (along with other contacts from other campaigns) and then outputs a final list of contacts to maximize overall organizational contact effectiveness?

A) Response process
B) Extract process
C) Optimize process
D) Track process

3. What utility tool should a customer use if they want to export an XML version of configuration settings for backup, or to import the settings into a different installation of Unica Marketing Platform?

A) partitionDb
B) configTool
C) populateDb
D) unica_actrg

4. In Unica Campaign, how does a customer create a smart offer list?

A) Configure parameterized offer attributes.
B) Enter the offer names to be included.
C) Query attributes of existing offers.
D) Select from a static list of offers.

5. In Unica Campaign, what does a customer need if they want functionality that includes creating, viewing and managing of the Target Cell Spreadsheet and custom cell attributes?

A) Unica eMessage
B) Unica NetInsight
C) Unica Optimize
D) Unica Marketing Operations

Solutions: