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NEW QUESTION 48
A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.
- A. You should unpublish the post and re-publish it as an ad.
- B. You should make sure the campaign has not ended.
- C. Create a new campaign with video view as the campaign objective.
Answer: C
Explanation:
Explanation
When you select the "boost post" option, you are optimizing campaigns for interactions (like, share, and comment). In this case, you want people to actually see the campaign.
When you change the campaign objective to view views, you will be optimizing the ad for CPV video or
10-seconds video views.
NEW QUESTION 49
Which of the following statements is true about in-stream video placement?
Choose only ONE best answer.
- A. Videos on Audience Network only in-stream placement must have at least 5 seconds.
- B. Videos running on Facebook-only placement can be up to 90 seconds.
- C. Videos running on Facebook only in-stream placement can be up to 45 seconds.
- D. Videos running on Audience Network only in-stream placement can be up to 180 seconds.
- E. Videos on Facebook and Audience Network in-stream placement together can be up to 90 seconds.
Answer: A
Explanation:
Explanation
Facebook in-stream:
* Video length: 5-15 seconds
* Objective: Video views, Reach, Brand awareness, and Post engagement
* Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
Audience Network in-stream:
* Video length: 5-120 seconds when automatic placements is selected, 5-30 seconds when selecting in-stream placements on their own
* Objective (with automatic placements): Video views, Reach, Brand awareness, Post engagement, Conversions, Traffic, App installs, and Product catalog sales
* Objective (on its own): Video views
* Aspect ratio: Square (1:1) or landscape (16:9)
Facebook and Audience Network in-stream together:
* Video length: 5-15 seconds
* Objective: Video views
* Aspect ratio: Square (1:1) or landscape (16:9)
NEW QUESTION 50
What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.
- A. Ad Sets
- B. Search
- C. Date Range
- D. Reports
- E. Breakdown
- F. Placement
Answer: B,C,E
NEW QUESTION 51
You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You've built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.
- A. Insights only
- B. Targeting only
- C. Targeting and Insights
Answer: A
NEW QUESTION 52
Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.
- A. It enables you how well your ads works with real people
- B. It provides global cross-environment coverage.
- C. It allows me to measure only Instagram attribution
- D. It provides a holistic marketing and measurement at scale
Answer: A,B,D
Explanation:
* Real PeoplePeople-based measurement enables you to see how well your ads work with real people rather than proxies, such as cookies and device IDs. This understanding allows marketers to measure accurately across devices, publishers, browsers and in stores.
* PersistenceAdvertisers are able to leverage insights from Facebook's 1.45 billion daily, re-authenticated users, so they know they're reaching and measuring over time.1
* ScaleOur solutions provide broad, global cross-environment coverage. We're the only technology built on the insights derived from Facebook's vast community of 2.2 billion monthly active users.2
* DepthMarketers gain access to high-fidelity age, gender and geographic data to perform holistic marketing and measurement at scale.
NEW QUESTION 53
A car dealership wants you to promote specific cars that have not been doing well.
Sales are down and they would like for you to promote a video showing the dealership, benefits and several cars to maximize reach of people living close to the area.
Your client would also like for you to create a lead ad from the people who've seen the video.
What kind of audiences do you need in order to achieve your client's request?
Choose only ONE best answer.
- A. A lookalike audience + a website audience
- B. A core audience + a lookalike audience.
- C. A core audience + a website audience
- D. A lookalike audience + an engagment audience
- E. A core audience + an engagement audience
Answer: E
NEW QUESTION 54
You are thinking of building multiple campaigns based on the following native targeting variables:
- Job
- Luxury Travel
- Income
- Mobile phone and operating system
- Age of children in the household
- Marathon and Triathlon interests
The audiences you are getting are too small.
Which strategy should you use in order to increase the audience you are currently using?
Choose only ONE best answer.
- A. Remove age, marathon and triathlon interests.
- B. Remove age, mobile and operating system.
- C. Remove job, income and mobile phone.
- D. Remove age of children in household, luxury travel and job.
Answer: D
Explanation:
Explanation
You've built audiences, but they are too small for the product launch. The only way to expand an audience is to take out segmentation variables.
In this case, think of the variables that have less to do with the segment. This can be very tricky questions in the exams as sometimes it's objective and with experience, you will see what interests work better than others.
However, let's categorize the segmentation variables into the following groups:
* Important variables: marathon and triathlon, mobile and operating system, and income.
* Semi-important: Luxury travel.
* Least-important: job, age of children in household.
Think about it; the smartwatch is a high-end gadget for hardcore sports fans. They also need to have a mobile phone due to the new mobile application for the smartwatch. So you definitely want to leave all of the variables in the "important" bucket.
Luxury travel could help you better segment high-end users, but it's not imperative. Job and age of children in household, in this case, are irrelevant.
Topic 2, Case Study Retail Fashion Brand
A luxury fashion brand, founded 20 years ago, is really well known for its handbags, ready-to-wear apparel, and watches. Today, they have close to 450 locations worldwide.
The fashion brand wants to run a couple of tests in 2 retail stores in order to measure the impact of its Facebook ads on its offline sales.
NEW QUESTION 55
Your client is interested in running a campaign for 1 month and then do a brand lift study. But, before proceeding with the study, he/she would like to understand more about it.
Select all that apply.
Choose ALL answers that apply.
- A. You can set up a brand lift study through your Business Manager.
- B. The difference between the test group and the control group are analyzed to see the results of a brand lift study.
- C. People within the test group that will view your ads become part of the exposed group.
- D. The difference in response between the exposed group and the control group are analyzed for results of your brand lift study.
- E. People within the control group that will view your ads become part of the exposed group.
Answer: C,D
Explanation:
Explanation
You can ONLY set up a brand lift study through a Facebook Account Representative.
Once a study is created, the campaign's target audience is separated into a test group and a control group. The test group contains people eligible to see your ads, and the control group contains people who won't see your ads.
The people within the test group that actually see your ads become part of the exposed group.
The exposed group and control group are then polled, and the difference in responses between the 2 groups is analyzed.
NEW QUESTION 56
What strategies should you follow to prepare the marketing campaigns you will launch in 4 months?
Choose only ONE best answer.
- A. You should analyze the current customer base and fan page in order to launch the campaign in 4 months.
- B. You should just launch ads to the current customer base. There is no need to launch ads to new audiences.
- C. You should analyze the current customer base so that you can then build a custom audience based on the insights you found.
- D. You should analyze the current customer base; understand their behaviors, demographics, and other important information, then build core/saved audiences based on these insights.
Answer: D
Explanation:
Explanation
Every time you work with a new client, you want to first analyze the behaviors, demographics, and segmentation from their current customer base.
The main objective is to use all of this information and build a new core/saved audience based on all of these insights. If you see specific Fan Pages that the customer base follows, you want to include all of those interests in the new audience.
So all of the information that comes out of Audience Insights is for you to use and build better audiences based on facts, and not assumptions of whom the potential target market is.
Use actual data from customers to reach out to new potential customers.
NEW QUESTION 57
What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.
- A. Impact Outcomes
- B. Brand Outcomes
- C. Reach Outcomes
- D. Sales Outcomes
- E. Audience Outcomes
Answer: B,D,E
Explanation:
Explanation
Facebook summarizes the impact of its campaigns into three main buckets:
Audience Outcomes
* How many people did your ad reach? How frequently?
* Did the ads reach the right people/audience?
* Did the ads reach people cross-device?
Brand Outcomes
* Did the ads breakthrough? Are they memorable?
* Did they generate brand awareness?
* Did the ads change the perception of your brand?
Sales Outcomes
* Did the ads drive your business outcomes? Did they contribute to ROI?
* Did the ads results in sales, leads or app installs?
NEW QUESTION 58
You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.
- A. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
- B. Uses the PageView event, so it's available as part of the Facebook pixel base code
- C. Uses the ContentView event, so it's available as part of the Facebook pixel base code
- D. Can occur multiple times per link click / view
- E. Has a fixed long 45 days attribution window
Answer: A,B
Explanation:
Explanation
A landing page view:
* Has a fixed short attribution window and is only attributable to a link click (unlike a custom conversion which could be attributed to a click or a view)
* Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
* Uses the PageView event, so it's available as part of the Facebook pixel base code (unlike a custom conversion, which requires you to set up a ViewContent custom event)
NEW QUESTION 59
What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.
- A. Conversions
- B. Total Conversion Value
- C. Total Purchases
- D. Conversion Costs
Answer: B
NEW QUESTION 60
n which platforms does the Facebook SDK work on?
Select all that apply.
Choose ALL answers that apply.
- A. Javascript
- B. Android
- C. tvOS
- D. PHP
- E. 3rd Party Tools
- F. Unity
- G. iOS
Answer: A,B,C,D,E,F,G
Explanation:
Explanation
1. iOS: You can integrate iPhones and iPads.
2. Android: All Android phones and tablets.
3. JavaScript: Works well for social plug-ins, API calls, and implementing Facebook login.
4. PHP: You can use Facebook Graph API to use the SDK.
5. Unity: All games developed under this platform work well.
6. 3rd Party: Some 3rd party partners have specific SDKs'.
7. tvOS: Is Apple TV's SDK to integrate social sharing options.
NEW QUESTION 61
What are all of the mobile advertiser ID's you can utilize to build a custom audience?
Select all that apply.
Choose ALL answers that apply.
- A. Apple's Advertising Identifier (IDFA)
- B. Android's Advertising ID
- C. Google User ID
- D. Facebook User ID
Answer: A,B,D
Explanation:
Explanation
You can create ads targeting people by customer lists. One of the data sources you can use is mobile advertiser IDs.
* Apple's Advertising Identifier (IDFA): An advertising ID that Apple provides as part of iOS in its ads framework.
* Android's Advertising ID: An advertising ID that Google provides as part of Google Play services.
* Facebook User ID: If people are logged in to your app via Facebook, you can use their Facebook User ID for targeting.
You can't run Google IDs currently on Facebook to identify users.
NEW QUESTION 62
You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.
- A. You should exclude purchase events from the past 6 months and include purchase events from the past
12 months. - B. You should include people who have made purchases in the past 12 months and past 6 months.
- C. You should include purchase events from the past 12 months and exclude purchase events from the past
6 months. - D. You should exclude people who have made purchases in the past 6 months.
- E. You can't build this type of audience or segmentation.
Answer: E
NEW QUESTION 63
Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.
- A. The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
- B. The expected CPM can't be compared between the impressions and video views campaigns.
- C. The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
- D. The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.
Answer: A,C,D
Explanation:
Explanation
Facebook converts all campaigns into an to enable comparison between ads with different optimization goals.
There are 3 different formulas for calculating the eCPM:
1. Optimization goal: impressions
2. Optimization goal: clickseCPM = (Advertiser bid per click) x (estimated click-through rate) x 1,000
3. Optimization goal: actions (besides clicks)eCPM = (advertiser bid per action) x (estimated click-through rate) x (estimated conversion rate)* x 1,000
NEW QUESTION 64
You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Select all that apply.
Choose ALL answers that apply.
- A. Integrate your CRM system with your offline conversions.
- B. Use website conversions to integrate with offline conversions.
- C. Collaborate with another Facebook Marketing Partner in order to measure offline conversions.
- D. Use digital receipts instead of printed receipts to enable offline conversions.
- E. Use a Point Of Sale provider to integrate offline conversions.
Answer: A,C,D,E
Explanation:
Explanation
There are some ways you can automate the influx of data coming from offline sales.
The following options are currently available on Facebook's platform:
* Use a Point Of Sale provider to integrate offline conversions.
* Use digital receipts instead of printed receipts to enable offline conversions.
* Integrate your CRM system with your offline conversions.
* Collaborate with another Facebook Marketing Partner to measure offline conversions.
NEW QUESTION 65
You've spent over $8,000 the first month of running campaigns. You go to your data and realize you are getting close to 4,000 Lead Events on the main landing page of the product; 300 Add To Cart Events; 121 Initiate Checkout; and 48 Purchase Events.
You tell your client that you will start running optimization campaigns for the second month.
Select all strategies that you should follow for the second month.
Choose ALL answers that apply.
- A. Run conversion ads optimized for the "Lead Event" to core/saved audiences and exclude everyone who has visited the main landing page in the past 30 days.
- B. Run traffic campaign ads to people who have initiated the checkout process but have not finalized the purchase.
- C. You run different conversion campaign ads for all events currently being measured on the website.
- D. Run conversion campaign ads optimized for the "Initiate Checkout Event" to people who have visited the main landing page of the product.
Answer: A,B
Explanation:
Explanation
You should never optimize conversion campaigns unless you have at least 500 events. The number of events you are getting at each stage of your funnel are key here:
* 4,000 Lead Events => you can run conversion campaigns to new audiences.
* 300 Add To Cart Events => you need to run traffic campaigns to custom audiences (web visitors).
* 121 Initiate Checkout Events => you need to run traffic campaigns to custom audiences (web visitors).
* 48 Purchase Events => you need to run traffic campaigns to custom audiences (web visitors).
Therefore, the only two strategies that apply in this case is to run conversion ads to new audiences to the "Lead Event" and traffic ads to people who have stayed at one of the other events to move them ahead in your client's online sales funnel.
NEW QUESTION 66
You've recently installed the Facebook Pixel on a new website. You are not sure if the website is detecting your pixel events correctly.
What are some tools you can use to troubleshoot your pixel and make sure it's collecting your events properly?
(Select 3 that apply.)
Choose ALL answers that apply.
- A. You should install the Facebook Pixel Helper chrome extension to verify your pixel event.
- B. You should check your campaigns to see if they are showing events.
- C. You can track events and debug your pixel through Facebook's Analytics dashboard
- D. You should install a second pixel and make sure it works properly
- E. You can test your events in the "Events Manager" under your Business Manager
Answer: A,C,E
Explanation:
Explanation
There are three main ways in which you can debug your Facebook pixel:
1. Install the Facebook Pixel Helper chrome extension so you can see if the events are being tracked properly.
2. Go to your "Events Manager" page in your Business Manager and troubleshoot your pixel events
3. Use Facebook Analytics event debugging tool to troubleshoot it.
NEW QUESTION 67
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