(Jan-2023) MKT-101 Exam Dumps Contains FREE Real Quesions from the Actual Exam
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NEW QUESTION 71
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over 200 million records they plan to upload via the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. How many API calls are included in their License?
- B. Does their License include the Large Data Extensions feature?
- C. Why do they require 10 years of historical data in Marketing Cloud?
- D. Does their License include support for REST APIs?
Answer: C,D
NEW QUESTION 72
Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower. NTO wants to reverse this trend.
How should they improve their engagement rates with unengaged subscribers''
- A. Remove them from the list
- B. Send emails more frequently
- C. Request they resubscribe
- D. Send emails less frequently
Answer: B
NEW QUESTION 73
Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?
- A. Publication List
- B. Smart Capture
- C. Filtered Group
- D. List Detective
Answer: C
NEW QUESTION 74
Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number series was 10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
- A. Bounce Mail Management
- B. List Detective
- C. Auto-Suppression Lists
Answer: B
NEW QUESTION 75
Which statement is correct regarding tracking aliases? Choose 2 answers
- A. Tracking aliases can differentiate click activity in an email to the same URL.
- B. Tracking aliases are primarily relevant when used with email conversion tracking.
- C. Tracking aliases are found in Tracking and some standard reports.
- D. Tracking aliases are associated with a URL in HTML as: tag="alias text".
Answer: A,B
NEW QUESTION 76
A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?
- A. Subscriber Preview
- B. Content Detective
- C. Validate
- D. Spam Check
Answer: B
NEW QUESTION 77
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?
- A. Leverage the Engagement Split and the Update Contact Activity.
- B. Use a landing page to record the click and trigger an email.
- C. Use a landing page to record the click in the data extension.
- D. Leverage the Decision Split and create a Custom Activity.
Answer: B
NEW QUESTION 78
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber dat
a. Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers
- A. Data Extension Fields
- B. List Attributes
- C. Order History
- D. Email Address
Answer: B,D
NEW QUESTION 79
EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)
- A. HTML Paste
- B. HTML Paste template with Content Boxes
- C. Mobile Design template
- D. Mobile Design Template with Content Boxes
- E. Standard Template with Content boxes
Answer: B,E
NEW QUESTION 80
A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.
Which two tools could be used to segment the data? (Choose two.)
- A. Send Definition
- B. Data Extract Activity
- C. SQL Query Activity
- D. Filters
Answer: C,D
NEW QUESTION 81
The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote this campaign in other emails in a single-column content are
a. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?
- A. Create an HTML content block.
- B. Create a Text content block.
- C. Create an Image content block.
- D. Create a Free Form content block.
Answer: D
NEW QUESTION 82
Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries.
How could these auto-reply messages be enabled?
- A. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field.
- B. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email.
- C. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email.
- D. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link.
Answer: D
NEW QUESTION 83
NTO has to import a file that will be different every time.
What method should be used?
- A. Update
- B. Add Only
- C. Overwrite
- D. Add and Update
Answer: C
NEW QUESTION 84
A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?
- A. Wait Until Activity
- B. Engagement Split
- C. Einstein STO Activity
Answer: A
NEW QUESTION 85
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
- A. Mark the field as the Primary Key.
- B. Use Email Address as Subscriber Key.
- C. Mark the data extension as Sendable.
Answer: B
NEW QUESTION 86
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