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NEW QUESTION 127
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. HTML
- B. CSS
- C. SQL
- D. AMPscript
Answer: D
NEW QUESTION 128
Northern Trail Outfitters injects customers into journey B based upon email engagement in journey A.
Which method would facilitate this solution?
- A. In journey A engagement split followed by Contact Activity to Boolean on an engagement data extension; Query engagement data extension injections.
- B. In journey A, engagement split afteremail send. In Automation studio, query JourneyActivity data new for the Engagement split result Boolean field, Use result Data
- C. In Automation Studio, query activity engagement on Journey System data view for email send to journey A; Use result data extension for journey B Subjects.
- D. In Automation Studio, use verification activity to verify engagement on email in journey A' Query engagement data extension for journey B Subjects.
Answer: A
NEW QUESTION 129
What is a capability of the Import within Contact Builder? Choose 2 answers
- A. Like the Import Wizard, the Contact Builder import definition can be executed without saving.
- B. In order to use Map by Header Row, the fields in the DE and file must match exactly.
- C. The target destination can be a DE, list, or All Contacts for Mobile Push or Connect.
- D. The data source can be a local file, data filter, or file on any FTP.
Answer: B,C
NEW QUESTION 130
ABC Company has scenario of a journey for "post-purchasing communication".
Which re-entry setting is correct?
- A. re-entry anytime
- B. re-entry after time
- C. re-entry only after exiting
- D. no re-entry
Answer: C
NEW QUESTION 131
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers
- A. Assign Administration User permissions to each business unit.
- B. Assign Channel Managers the role of Marketing Cloud Analyst.
- C. Assign Administration User permissions to individual users.
- D. Assign Administration User permissions to the Channel Manager role.
Answer: A,D
NEW QUESTION 132
What statements are correct regarding Attribute Groups? (Choose two.)
- A. They link data extensions to other data extensions.
- B. They link data extensions to contacts.
- C. They link data extensions to subscriber lists.
- D. They link subscriber lists to contacts.
Answer: A,B
Explanation:
Explanation/Reference:
NEW QUESTION 133
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?
- A. Triggered Send
- B. Suppression List
- C. Data Filter
- D. Automation Studio
- E. Template Based emails
Answer: C,D,E
NEW QUESTION 134
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script. The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder? (Choose two.)
- A. Venue Details
- B. Event Registration
- C. Customer Data
- D. Payment Details
Answer: A,C
NEW QUESTION 135
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions are necessary for Contact Builder
- B. Data extensions can store HTML code as an attribute.
- C. Data extensions support Customer ID to be used as Subscriber Key.
- D. Data extensions allow for add/update Import activity.
Answer: A
NEW QUESTION 136
A customer wants to integrate their website with Marketing Cloud so users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose?
- A. Configure a data structure using lists and leverage the out-of-the-box Preference Center.
- B. Configure a relational data structure using data extensions and consult with the customer on API integration with their website.
- C. Configure a relational data structure using data extensions and leverage a Web Collect form hosted in CloudPages.
- D. Configure a data structure using lists and leverage a SmartCapture form the client can iFrame into their website.
Answer: B
Explanation:
Since Company has web developer so API integration is preferred solution.
NEW QUESTION 137
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?
- A. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- B. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- C. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- D. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
Answer: A
NEW QUESTION 138
Customer Event gathers data through a tablet-based webform as part of a raffle into a data extension. Winner is randomly selected. After the event, an email should be sent to the participants to gather opt ins for marketing emails.
Define two things necessary. (Choose two.)
- A. Data extension with opt in status
- B. SmartCapture
- C. Send email activity which contains a link to subscription center
- D. WebCollect
Answer: B,C
Explanation:
Smart capture works with DE and Web collect works in List.
NEW QUESTION 139
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity. The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
- A. The third-party send list should be pulled from the CMS.
- B. They will need to integrate with the Marketing Cloud SOAP API.
- C. Engagement metrics will be passed into Marketing Cloud.
- D. Unsubscribes should be synchronized between senders.
Answer: B
Explanation:
The right answer is: They will need to integrate with the Marketing Cloud SOAP API.
Because this is what required to meet requirement "Unsubscribes should be synchronized between senders" as well as "Engagement metrics will be passed into Marketing Cloud. "
NEW QUESTION 140
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. CloudPage with Web Collect to add entrants in to a data extension
- B. CloudPage with Smart Capture to add entrants in to a data extension
- C. Data extension with double opt-in status defined
- D. Send Email Activity with a link to a subscription center
Answer: B,C
NEW QUESTION 141
To fuel their expansion, ABC Company recently acquired Eagle Outfitters (EO). There is currently a thirty percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation. (Choose two.)
- A. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderID, and DKIM authentication.
- B. The IP address included in the sender authentication package will have the same reputation as the ones being used for ABC Company.
- C. The email headers for EO will still reflect the private domain for ABC Company since that is the parent company.
- D. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
- E. The EO business unit can also have the ABC Company authentication package applied simultaneously for cross-marketing emails.
Answer: A,D
NEW QUESTION 142
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
- B. Extract activity of data view tables > Query activity to create the required file > Transfer activity
- C. Query activity to pull data view information > Extract activity of data extension > Transfer activity
- D. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
Answer: C
NEW QUESTION 143
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
- B. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
- C. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
- D. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
Answer: A
NEW QUESTION 144
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?
- A. Triggered Automation: Import File > Group Refresh > Send Email(s)
- B. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
- C. Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
- D. Triggered Automation: Import File > SQL Query(s) > Send Email(s)
Answer: D
Explanation:
Explanation/Reference:
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automation's are fired as soon as a file hits a specific location within FTP.
Transfer activity is involved when file in encrypted.
NEW QUESTION 145
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers
- A. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
- B. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
- C. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
- D. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
- E. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
Answer: C,D,E
NEW QUESTION 146
ABC Company wants its monthly distributor newsletter email to appear to be sent on behalf of the subscribers account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud? (Choose two.)
- A. Pick "Choose from list," selecting the From Name and From Email Values from the list of account users.
- B. Populate substitution strings in the sender profile for the profile attributes containing From Name and From Email Values.
- C. Utilize data extension AMPscript lookups to dynamically populate the From Name and From Email Values.
- D. Match the external keys of the sender profile and data extension containing account representative details.
Answer: B,C
NEW QUESTION 147
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Marketing-Cloud-Consultant exam questions from TopExamCollection dumps: https://www.topexamcollection.com/Marketing-Cloud-Consultant-vce-collection.html (218 Q&As)
Free 2022 Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant dumps are available on Google Drive shared by TopExamCollection: https://drive.google.com/open?id=1gQH2jycmNqt6QNZd0mEvmljBaUtqLNHH
