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Adobe AD0-E560 Exam Syllabus Topics:

Adobe Marketo Engage Architect Master Sample Questions:

1. What are key aspects of efficient Marketo instance administration? (Choose two)

A) Enforcing role-based access controls
B) Implementing naming conventions for all assets
C) Removing all inactive users
D) Consolidating all campaigns into one workspace

2. Which feature in Marketo best supports multi-channel attribution?

A) Campaign Members
B) Lead Scoring
C) Smart Lists
D) Program Tags

3. What actions can improve email deliverability? (Choose two)

A) Warming up IP addresses
B) Regularly cleaning the email list
C) Increasing email frequency
D) Disabling recipient preferences

4. Which steps should be prioritized to improve workflow performance in Marketo? (Choose two)

A) Replace static lists with Smart Lists
B) Schedule campaigns during non-peak hours
C) Reduce the number of triggers in workflows
D) Increase the number of batch campaigns

5. A business is noticing that their MQL trigger campaign for Lifecycle Processing runs twice after a hand raise form conversion. An MQL Type field is stamped during this trigger process, and the value is being overwritten from 'Hand Raise' to 'Scoring' the second time through. The MQL trigger campaign has two filters listening for a hand raise form conversion and for the person score threshold being met. The Marketo Engage consultant notices that the scoring model is fast tracking hand raise conversions, leading to race conditions and a person qualifying for the MQL trigger campaign again when the score is increased.
Which option should the consultant recommend first to prevent records from processing twice?

A) Update the smart campaign qualification settings to run once per hour
B) Disable the scoring model for hand-raise conversions to avoid conflicts
C) Remove the person score trigger filter from the MQL trigger campaign
D) Use a Wait step and a Remove from Flow step at the beginning of the campaign flow

Solutions: