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  • AP-214 (Marketing Cloud Advanced Cross Channel Accredited Professional)
Exam Code: AP-214
Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional

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AP-214

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Updated: Oct 11, 2026

No. of Questions: 102 Questions & Answers with Testing Engine

Download Limit: Unlimited

Choosing Purchase: "Online Test Engine"
Price: $69.00 

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AP-214 Practice Q&A's

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Salesforce AP-214 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Exam (AP-214)
Exam Number:AP-214
Exam Price:$200 USD (estimated, varies by region)
Related Certifications:Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Consultant
Salesforce Marketing Cloud Administrator
Real Exam Qty:50-60
Exam Duration:90-120
Available Languages:English
Exam Format:Multiple Choice, Proctored Online Exam, Multiple Select
Recommended Training:Marketing Cloud Advanced Training Modules
Salesforce Trailhead Marketing Cloud Learning Paths
Exam Registration:Salesforce Credentials Registration
Marketing Cloud Certification Overview
Sample Questions:Salesforce AP-214 Sample Questions
Exam Way:Online proctored exam (remote supervision via secure testing platform)
Pre Condition:Recommended: Familiarity with Salesforce Marketing Cloud fundamentals or completion of Marketing Cloud Email Specialist certification
Official Syllabus URL:https://trailhead.salesforce.com/credentials/overview

Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Automation and Optimization- Automation Studio workflows
  • 1. Import, query, and segmentation automation
    • 2. Scheduled vs event-driven automation
      - Performance measurement
      • 1. A/B testing and optimization strategies
        • 2. Campaign analytics and reporting
          Cross-Channel Journey Design- Journey Builder configuration
          • 1. Entry sources and audience segmentation
            • 2. Decision splits and engagement logic
              - Customer lifecycle orchestration
              • 1. Multi-step journey optimization
                • 2. Personalization strategies across channels
                  Marketing Cloud Core Architecture- Salesforce Marketing Cloud ecosystem components
                  • 1. Email Studio, Journey Builder, Automation Studio overview
                    • 2. Contact data model and Contact Builder fundamentals
                      - Data management and integration
                      • 1. API and system integrations
                        • 2. Data Extensions and relational data design
                          Email and Messaging Execution- Email Studio operations
                          • 1. Send classification and deliverability rules
                            • 2. Content creation and AMPscript basics
                              - Multi-channel messaging
                              • 1. Triggered and transactional messaging
                                • 2. SMS and push notification integration concepts

                                  Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

                                  Question #1

                                  What is true about Einstein Engagement Scoring (EES)?

                                  • A. EES analyzes all send data from Marketing Cloud
                                  • B. EES can import historical purchase data to drive conversion predications
                                  • C. EES takes into account custom unsubscribe handling
                                  • D. EES requires Collect Code Tracking forweb conversion predictions
                                  Reveal Solution  Discussion  0

                                  Correct Answer: B  🗳️

                                  Question #2

                                  What data is there in mobile connect demographics, select3

                                  • A. Region
                                  • B. First name
                                  • C. City
                                  • D. Email
                                  • E. channel
                                  Reveal Solution  Discussion  0

                                  Correct Answer: A,B,C  🗳️

                                  Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).

                                  Question #3

                                  How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

                                  • A. monthly
                                  • B. hourly
                                  • C. daily
                                  • D. Biweekly
                                  Reveal Solution  Discussion  0

                                  Correct Answer: C  🗳️

                                  Explanation: Only visible for TopExamCollection members. You can sign-up / login (it's free).

                                  Question #4

                                  Which two functions does Einstein Copy Selection do for marketing campaigns?

                                  • A. Send personalized content for each customer when they open email messages
                                  • B. Determines how many subscribers will engage with the message.
                                  • C. Use aggregate daily engagement metrics to optimize content for the next day
                                  • D. Analyze click results to find out which assets spark the most engagement among customers
                                  Reveal Solution  Discussion  0

                                  Correct Answer: A,D  🗳️

                                  Question #5

                                  Which three statements are true for MC Behavioral Triggers?

                                  • A. Behavioral Triggers require a catalog of assets
                                  • B. Behavioral Triggers are not editable
                                  • C. Collect tracking code is necessary to use Behavioral Triggers
                                  • D. Behavioral Triggers are mandatory for Commerce Cloud integrations.
                                  • E. Behavioral Triggers can be triggered from interactions with both Content and Products
                                  Reveal Solution  Discussion  0

                                  Correct Answer: A,C,E  🗳️

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