Adobe AD5-E801 Exam Overview:
| Certification Vendor: | Adobe |
| Exam Name: | Adobe Campaign Standard Business Practitioner Certified Expert (Recertification) |
| Exam Number: | AD5-E801 |
| Exam Format: | Multiple-choice, Multiple-response |
| Exam Duration: | 60 minutes |
| Related Certifications: | Adobe Campaign Standard Business Practitioner Certified Expert |
| Real Exam Qty: | 30-40 |
| Certificate Validity Period: | 2 years |
| Passing Score: | 550 out of 700 |
| Available Languages: | English |
| Exam Price: | $225 USD (global); $150 USD (India) |
| Recommended Training: | Adobe Digital Experience Certification Prep Adobe Campaign Standard Learning Path |
| Exam Registration: | Adobe Certification Portal PSI Exam Registration |
| Exam Way: | Online proctored (OnVUE) or onsite at PSI testing centers |
| Pre Condition: | Must hold an active Adobe Campaign Standard Business Practitioner Certified Expert certification; recommended 1-3 years of hands-on experience |
| Official Syllabus URL: | https://certification.adobe.com/ |
Adobe AD5-E801 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration & Troubleshooting | 10% | - Configure access permissions and security - Follow legal and ethical guidelines - Identify and resolve common issues |
| Topic 2: Personalization & Content Design | 20% | - Implement dynamic content and personalization - Use built-in content tools - Create and manage email templates |
| Topic 3: Reporting, Analytics & Optimization | 15% | - Optimize campaign effectiveness - Analyze performance metrics - Generate and interpret campaign reports |
| Topic 4: Campaign Management | 30% | - Design and execute marketing campaigns - Apply best practices for campaign workflows - Manage campaign lifecycle and scheduling |
| Topic 5: Data Management & Audience Segmentation | 25% | - Perform segmentation and filtering - Ensure data quality and compliance - Configure and manage profiles and audiences |

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