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| Section | Weight | Objectives |
|---|---|---|
| Media Planning and Proposal Management | 22% | - Describe the proposal creation and management process - Manage proposal approval workflows - Configure inventory and ad placement products - Configure media plans and rate cards |
| Order Management and Fulfillment | 18% | - Describe the order decomposition process - Manage order lifecycle and status tracking - Describe integration with third-party ad servers and systems - Configure order items and fulfillment workflows |
| Audience and Inventory Management | 13% | - Configure rate cards and pricing models - Describe inventory management and availability - Describe programmatic and direct sold inventory - Configure audience segments and targeting criteria |
| Media Cloud and Salesforce Industries Basics | 15% | - Explain how Media Cloud integrates with other Salesforce clouds - Identify Media Cloud products and bundles - Describe the purpose and capabilities of Media Cloud - Describe the Media Cloud architecture and component relationships |
| Sales and Order Capture | 22% | - Configure guided flows for sales processes - Describe the lead-to-order process - Describe order management capabilities - Configure products, bundles, and promotions using Industries CPQ |
| Billing, Invoicing, and Revenue Management | 10% | - Describe revenue recognition and reporting - Explain integration with ERP and financial systems - Configure billing schedules and rules - Describe billing and invoicing processes |
1. A consultant is working on a new implementation of media cloud for a company and is planning the migration of the data from the legacy solution to media cloud. Which consideration should the consultant take into account for a successful migration?
A) consultant should exclusively extend the media cloud data model standard object to map the legacy objects
B) consultant should identify the relevant legacy objects and use media cloud media data model objects with custom objects if required
C) consultant should identify the relevant legacy objects and map them exclusively to the sales cloud data model
D) consultant should identify the relevant legacy objects and create brand new custom objects for all those legacy objects
2. A customer has the necessary licensed and dependent packeges installed and would like to install the advertising salesd management (ASM) package. Which step needs to be taken in order to do this?
A) install by using a release package installation link from salesforce industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox
B) find the intalled package of salesforce industries communications, media, and energy managed package installes of the sandbox instance and enable ASM.
C) go to the vlocity CMT administrator tab in the production org, search for the ASM app, and select enable. Thenrefreshthe target sandbox
D) request a trial org of the ASM package in the salesforce industries media and entertainment process Library.Use thetrial org requested as the source org for the target sandbox
3. A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?
A) media plan placements
B) media channel
C) ad creative
D) ad space specification
4. Aconsultant needs to see the performance trend of the ad inventory sold in june of the last five years and use this information as input for campaigns next june. Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
A) CRM analytics
B) marketing cloud intelligence
C) ad manager
D) tableau
5. In digital ad sales, which set of objects does a consultant need to configure and how many records are needed under the object to form a relationship where one program is shown on five mobile apps?
A) media content title: one(program), media channel: one (app), product: five
B) media content title: five(program), media channel: five (app), product: five
C) media content title: one(program), media channel: five (app), product: five
D) media content title: five(program), media channel: five (app), product: one
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: A,D | Question # 5 Answer: C |
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