Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers

A) Goals are created to evaluate journey performance.
B) Contacts are evaluated against the goal after a wait activity.
C) Each contact is assigned an individual goal.
D) Goal target statistics are stored in a data extension.
E) Goals can act as exit criteria.

2. Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?

A) Create a shared data extension
B) Create separate folders and add permissions
C) Create a new business unit
D) Update data extension object level permissions

3. A restaurant supply company captures email subscribers and leads through trade shows. They hold a giveaway at each trade show to entice booth visitors to leave their contact information. In the past, they have used a fishbowl to capture business cards, but need to update this to an online sweepstakes entry vehicle displayed on a mounted tablet.
Individuals should only be allowed to enter once, and the winner will be selected randomly.
All entrants receive a follow-up email after the trade show asking them to confirm their opt-in for a monthly newsletter.
Which two components are appropriate for this solution?
Choose 2 answers

A) Data Extension with double opt-in status defined.
B) Microsite with Smart Capture to store entrants on a data extension.
C) Send Email Activity with a link to a subscription center.
D) Microsite with Web Collect to store entrants on a data extension.

4. Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?

A) Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
B) Ensure employees have opted in to the test email list or data extension
C) Ask employees to use personal email addresses instead of corporate email addresses
D) Import employee email addresses into All Subscribers with an "Active status

5. During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A) Data extensions support Customer ID to be used as Subscriber Key.
B) Data extensions can store HTML code as an attribute.
C) Data extensions allow for add/update Import activity.
D) Data extensions are necessary for Contact Builder

Solutions: