We're so confident of our products that we provide no hassle product exchange.
What is the duration, language, and format of Salesforce Marketing cloud email specialist Exam
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment. Click here for information on scheduling an exam.
- Language : English
- Questions type : Multiple choice
- Passing score: 65%
- Duration : 90 minutes
- Number of questions : 60 questions
Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist exam dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
- Given a customer scenario, apply best practices of communicating with a population.
2. Email Message Design (13%)
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given a customer scenario, recommend email design best practices to implement.
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given an email message design, determine the correct use of Approvals.
- Given the desired output functionality, recommend methods for creating responsive emails.
3. Content Creation and Delivery (18%)
- Given a scenario, know how to manage content needed to deploy a customer's email campaign.
- Given a scenario, create and customize an email message to meet a customer's need.
- Describe various send capabilities in the Email application.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
4. Marketing Automation (19%)
- Given a customer scenario, recommend the appropriate marketing automation solution.
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
5. Subscriber and Data Management (28%)
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
- Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
- Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
6. Tracking and Reporting (7%)
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
Salesforce Marketing-Cloud-Email-Specialist Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | Marketing-Cloud-Email-Specialist |
| Available Languages: | English, Japanese |
| Exam Format: | Multiple Choice, Multiple Select |
| Exam Duration: | 60 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Developer Salesforce Certified Marketing Cloud Administrator Salesforce Certified Administrator |
| Certificate Validity Period: | 1 year (maintenance required annually) |
| Passing Score: | Approximately 67% |
| Exam Price: | USD 200 |
| Real Exam Qty: | Approximately 60 questions |
| Recommended Training: | Salesforce Marketing Cloud Email Studio Training Trailhead: Marketing Cloud Email Specialist Prep |
| Exam Registration: | Salesforce Credentials Registration Kryterion Webassessor |
| Sample Questions: | Salesforce Marketing-Cloud-Email-Specialist Sample Questions |
| Exam Way: | Online proctored exam via Webassessor (Kryterion) or authorized test centers |
| Pre Condition: | No formal prerequisites, but familiarity with Salesforce Marketing Cloud and email marketing concepts is strongly recommended. |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist |
Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Subscriber and Data Management | |
| Topic 2: Email Message Design | |
| Topic 3: Tracking and Reporting | |
| Topic 4: Email Marketing Best Practices | |
| Topic 5: Setup and Administration |
By Uriah
