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Exam Code: MC-201
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers

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MC-201

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Updated: Sep 16, 2026

No. of Questions: 306 Questions & Answers with Testing Engine

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Salesforce MC-201 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Number:MC-201
Certificate Validity Period:Valid indefinitely; requires maintenance modules via Trailhead
Real Exam Qty:60-65
Exam Price:USD 200 (retake: USD 100)
Exam Duration:90 minutes
Exam Format:Multiple-response, Scenario-based, Multiple-choice
Passing Score:72%
Available Languages:English
Related Certifications:Salesforce Marketer Certification
Recommended Training:Prepare for your Marketing Cloud Account Engagement Specialist Certification
Drive Sales with Account Engagement (PDX101)
Exam Registration:Pearson VUE
Kryterion Webassessor
Sample Questions:Salesforce MC-201 Sample Questions
Exam Way:Online proctored or onsite testing center
Pre Condition:No mandatory prerequisites; recommended experience with marketing automation, Salesforce CRM, email campaigns and automation workflows
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist

Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Forms, Form Handlers and Landing Pages20%- Capabilities, use cases and metrics of landing pages
- Capabilities, use cases and metrics of forms
Reporting and Analytics8%- Conversion and engagement metrics
- Campaign and lifecycle reporting
- Dashboard interpretation
Lead Management24%- Automation rules: components and use cases
- Custom redirects: capabilities and use cases
- Page actions
- Scoring and grading: definition and management
- Completion actions
- Segmentation rules
- Lists: types, capabilities and creation
Administration11%- Relationship between Account Engagement and Salesforce
- Recycle Bin capabilities
- Field creation, editing and mapping
Engagement Studio17%- Components of engagement programs
- Updating engagement programs and assets
Email Marketing20%- Email capabilities and use cases
- Difference between Emails and Email Templates
- Email reporting metrics

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question #1

Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

  • A. Clicking on a tracked link in an email.
  • B. Matching an automation rule.
  • C. Viewing more than one web page.
  • D. Submitting a form on a landing page.
Reveal Solution  Discussion  0

Correct Answer: A,D  🗳️

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Question #2

Why is a reCAPTCHA displayed when I did not choose to display it?

  • A. At form submission Marketing Cloud Account Engagement pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.
  • B. At form submission Marketing Cloud Account Engagement pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #3

Which three actions can be taken in an engagement studio program?
Choose 3 answers

  • A. Reassign prospect
  • B. Remove prospect from dynamic list
  • C. Send email to prospect
  • D. Add prospect to list
  • E. Notify a user
Reveal Solution  Discussion  0

Correct Answer: C,D,E  🗳️

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Question #4

An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?

  • A. Page actions
  • B. Marketing Cloud Account Engagement tacking code
  • C. Custom redirects
  • D. Marketing Cloud Account Engagement form
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #5

What do spam complaints refer to in an email report?

  • A. The number of prospects who opted out via the email preference center
  • B. The number of prospects who clicked the unsubscribe link
  • C. The number of prospects who replied to the email to ask to be removed
  • D. The number of prospects who marked an email as spam
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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