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Salesforce MC-201 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | MC-201 |
| Certificate Validity Period: | Valid indefinitely; requires maintenance modules via Trailhead |
| Real Exam Qty: | 60-65 |
| Exam Price: | USD 200 (retake: USD 100) |
| Exam Duration: | 90 minutes |
| Exam Format: | Multiple-choice, Multiple-response, Scenario-based |
| Passing Score: | 72% |
| Available Languages: | English |
| Related Certifications: | Salesforce Marketer Certification |
| Recommended Training: | Prepare for your Marketing Cloud Account Engagement Specialist Certification Drive Sales with Account Engagement (PDX101) |
| Exam Registration: | Pearson VUE Kryterion Webassessor |
| Sample Questions: | Salesforce MC-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with marketing automation, Salesforce CRM, email campaigns and automation workflows |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist |
Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities - Field creation, editing and mapping |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Email Marketing | 20% | - Email capabilities and use cases - Difference between Emails and Email Templates - Email reporting metrics |
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
| Lead Management | 24% | - Automation rules: components and use cases - Custom redirects: capabilities and use cases - Page actions - Scoring and grading: definition and management - Completion actions - Segmentation rules - Lists: types, capabilities and creation |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)
A) Clicking on a tracked link in an email.
B) Matching an automation rule.
C) Viewing more than one web page.
D) Submitting a form on a landing page.
2. Why is a reCAPTCHA displayed when I did not choose to display it?
A) At form submission Marketing Cloud Account Engagement pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.
B) At form submission Marketing Cloud Account Engagement pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.
3. Which three actions can be taken in an engagement studio program?
Choose 3 answers
A) Reassign prospect
B) Remove prospect from dynamic list
C) Send email to prospect
D) Add prospect to list
E) Notify a user
4. An administrator includes a link to a file on a web page that the company does NOT own on the company website.
What is the best way to be able to track the number of visitors who access this file?
A) Page actions
B) Marketing Cloud Account Engagement tacking code
C) Custom redirects
D) Marketing Cloud Account Engagement form
5. What do spam complaints refer to in an email report?
A) The number of prospects who opted out via the email preference center
B) The number of prospects who clicked the unsubscribe link
C) The number of prospects who replied to the email to ask to be removed
D) The number of prospects who marked an email as spam
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: B | Question # 3 Answer: C,D,E | Question # 4 Answer: C | Question # 5 Answer: D |
By Helen
