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CIMA CIMAPRO15-E03-X1-ENG Exam Overview:

Certification Vendor:CIMA (Chartered Institute of Management Accountants)
Exam Name:E3 - Strategic Management (Objective Test / Question Tutorial)
Exam Number:CIMAPRO15-E03-X1-ENG
Real Exam Qty:Approximately 60 objective test questions (may vary by exam version)
Certificate Validity Period:No expiry once passed (subject to completing full qualification requirements within CIMA progression rules)
Exam Format:Objective Test Questions (OTQ), Multiple Choice Questions, Multiple Response Questions, Case-based Objective Questions
Exam Duration:90 minutes
Available Languages:English
Exam Price:Varies by region (approx. £100–£200 GBP)
Related Certifications:CIMA Operational Level
CIMA Management Level
CIMA Strategic Level
CGMA Professional Qualification
Passing Score:50% (typically 100/200 or equivalent scaled score depending on exam delivery version)
Recommended Training:BPP Professional Education CIMA Courses
Kaplan Publishing CIMA Study Materials
Exam Registration:CIMA Official Registration Portal
Sample Questions:CIMA CIMAPRO15-E03-X1-ENG Sample Questions
Exam Way:Computer-based objective test exam (remote or authorized test centre depending on region)
Pre Condition:No formal prerequisites, but typically taken after CIMA Operational and Management levels or equivalent knowledge in management accounting.
Official Syllabus URL:https://www.aicpa-cima.com

CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:

SectionObjectives
Topic 1: Strategic Choices- Business unit strategy
  • 1. Cost leadership
    • 2. Focus strategy
      • 3. Differentiation strategy
        - Corporate strategy
        • 1. Mergers and acquisitions
          • 2. Strategic alliances
            • 3. Diversification strategies
              Topic 2: Strategy Implementation- Organisational structure and design
              • 1. Organisational configurations
                • 2. Centralisation vs decentralisation
                  - Change management
                  • 1. Lewin's change model
                    • 2. Kotter's 8-step model
                      - Project and performance management
                      • 1. Strategic project management
                        • 2. Performance measurement systems
                          Topic 3: Strategy Formulation- Strategic analysis of external environment
                          • 1. Industry and competitive forces (Porter's Five Forces)
                            • 2. Market segmentation and positioning
                              • 3. PESTEL analysis
                                - Internal strategic analysis
                                • 1. Core competencies
                                  • 2. Value chain analysis
                                    • 3. Resource and capability analysis

                                      CIMA E3 - Strategic Management Question Tutorial Sample Questions:

                                      1. Which of the following would be correct considerations when evaluating the Feasibility of a strategy? (Choose all that apply.)

                                      A) Will the business be able to deal with the responses of its competitors to the strategy?
                                      B) Will the strategy maintain competitive advantage?
                                      C) Will there be sufficient time to implement the strategy?
                                      D) Will the strategy exploit the core competencies of the business?
                                      E) Will customers object to the strategy?


                                      2. Which of the following would be a suitable performance measure of Internal Business Processes within Kaplan and Norton's 'Balanced Scorecard' model?

                                      A) Reduction in manufacturing cycle times.
                                      B) Increase in market share.
                                      C) New products developed.
                                      D) Higher P/E ratio.


                                      3. Z is a medium-sized UK based accounting practice. Z operates a graduate training scheme. The trainees are given an induction and then placed on a three-year training programme designed to help develop professional skills and experience.
                                      The training programme has been in existence for many years. However, there is no clear consensus amongst the partners of Z about what the trainees should be able to do on completion of the programme and therefore what the training programme should emphasize. This lack of clarity is affecting the morale and commitment of the trainees and significant numbers are failing the programme or leaving to join a rival firm.
                                      Z's HR Department recognizes the need for committed and well motivated accountants to meet the increased expectations of clients and the competition from rival firms. The HR Department has identified changes to the training programme that can be implemented gradually through a series of initiatives.
                                      Which TWO of the following statements regarding the change required in Z are correct? (Choose two.)

                                      A) Understanding which day-to-day behaviors to reinforce within the training programme, is about 'routines and rituals' according to the Cultural Web.
                                      B) The plans to combat competition would be considered as a 'structure' factor according to the McKinsey 7 S model.
                                      C) The need to manage the competitive position is an example of an 'external direct trigger' for change.
                                      D) The change would be classified as a 'revolutionary change' according to Balogum and Hope Hailey.
                                      E) The skills, abilities and competences of the organization's employee's are a 'hard' factor according to the McKinsey 7 S model.


                                      4. Which of the following categorizations would be correct, according to McFarlan's Strategic Grid, for a system which is critical to sustaining existing business but its future strategic importance is considered to be low?

                                      A) Support
                                      B) Turnaround
                                      C) Strategic
                                      D) Factory


                                      5. RRR is an insurance company which maintains an extensive database of its customer transactions over the last 10 years. RRR is developing a new product and has carried out a SWOT analysis.
                                      Within which of the following aspects of the SWOT analysis would RRR include its customer database?

                                      A) Weakness
                                      B) Threat
                                      C) Opportunity
                                      D) Strength


                                      Solutions:

                                      Question # 1
                                      Answer: C,D
                                      Question # 2
                                      Answer: A
                                      Question # 3
                                      Answer: C,E
                                      Question # 4
                                      Answer: A
                                      Question # 5
                                      Answer: D

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