Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. What is true about Einstein Engagement Scoring (EES)?
A) EES analyzes all send data from Marketing Cloud
B) EES can import historical purchase data to drive conversion predications
C) EES takes into account custom unsubscribe handling
D) EES requires Collect Code Tracking forweb conversion predictions
2. What data is there in mobile connect demographics, select3
A) Region
B) First name
C) City
D) Email
E) channel
3. How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
A) monthly
B) hourly
C) daily
D) Biweekly
4. Which two functions does Einstein Copy Selection do for marketing campaigns?
A) Send personalized content for each customer when they open email messages
B) Determines how many subscribers will engage with the message.
C) Use aggregate daily engagement metrics to optimize content for the next day
D) Analyze click results to find out which assets spark the most engagement among customers
5. Which three statements are true for MC Behavioral Triggers?
A) Behavioral Triggers require a catalog of assets
B) Behavioral Triggers are not editable
C) Collect tracking code is necessary to use Behavioral Triggers
D) Behavioral Triggers are mandatory for Commerce Cloud integrations.
E) Behavioral Triggers can be triggered from interactions with both Content and Products
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A,B,C | Question # 3 Answer: C | Question # 4 Answer: A,D | Question # 5 Answer: A,C,E |

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By Jesse


