Exam Code: AP-214
Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
Certification Provider: Salesforce
Corresponding Certification: Accredited Professional

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Name: Salesforce AP-214 Exam
Brand: Salesforce
SKU: AP-214
Price: 69.00 USD
Availability: InStock
Rating: 4.8 (936 reviews)

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Updated: Aug 22, 2026

No. of Questions: 102 Questions & Answers with Testing Engine

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Salesforce AP-214 Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Exam (AP-214)
Exam Number:	AP-214
Exam Price:	$200 USD (estimated, varies by region)
Related Certifications:	Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Administrator Salesforce Marketing Cloud Consultant
Real Exam Qty:	50-60
Exam Duration:	90-120
Available Languages:	English
Exam Format:	Multiple Choice, Multiple Select, Proctored Online Exam
Recommended Training:	Marketing Cloud Advanced Training Modules Salesforce Trailhead Marketing Cloud Learning Paths
Exam Registration:	Salesforce Credentials Registration Marketing Cloud Certification Overview
Sample Questions:	Salesforce AP-214 Sample Questions
Exam Way:	Online proctored exam (remote supervision via secure testing platform)
Pre Condition:	Recommended: Familiarity with Salesforce Marketing Cloud fundamentals or completion of Marketing Cloud Email Specialist certification
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/overview

Salesforce AP-214 Exam Syllabus Topics:

Section	Objectives
Automation and Optimization	- Automation Studio workflows 1. Import, query, and segmentation automation 2. Scheduled vs event-driven automation - Performance measurement 1. A/B testing and optimization strategies 2. Campaign analytics and reporting
Cross-Channel Journey Design	- Journey Builder configuration 1. Entry sources and audience segmentation 2. Decision splits and engagement logic - Customer lifecycle orchestration 1. Multi-step journey optimization 2. Personalization strategies across channels
Marketing Cloud Core Architecture	- Salesforce Marketing Cloud ecosystem components 1. Email Studio, Journey Builder, Automation Studio overview 2. Contact data model and Contact Builder fundamentals - Data management and integration 1. API and system integrations 2. Data Extensions and relational data design
Email and Messaging Execution	- Email Studio operations 1. Send classification and deliverability rules 2. Content creation and AMPscript basics - Multi-channel messaging 1. Triggered and transactional messaging 2. SMS and push notification integration concepts

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. What is true about Einstein Engagement Scoring (EES)?

A) EES analyzes all send data from Marketing Cloud
B) EES can import historical purchase data to drive conversion predications
C) EES takes into account custom unsubscribe handling
D) EES requires Collect Code Tracking forweb conversion predictions

2. What data is there in mobile connect demographics, select3

A) Region
B) First name
C) City
D) Email
E) channel

3. How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

A) monthly
B) hourly
C) daily
D) Biweekly

4. Which two functions does Einstein Copy Selection do for marketing campaigns?

A) Send personalized content for each customer when they open email messages
B) Determines how many subscribers will engage with the message.
C) Use aggregate daily engagement metrics to optimize content for the next day
D) Analyze click results to find out which assets spark the most engagement among customers

5. Which three statements are true for MC Behavioral Triggers?

A) Behavioral Triggers require a catalog of assets
B) Behavioral Triggers are not editable
C) Collect tracking code is necessary to use Behavioral Triggers
D) Behavioral Triggers are mandatory for Commerce Cloud integrations.
E) Behavioral Triggers can be triggered from interactions with both Content and Products

Solutions:

Question # 1
Answer: B

Question # 2
Answer: A,B,C

Question # 3
Answer: C

Question # 4
Answer: A,D

Question # 5
Answer: A,C,E

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