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Facebook 410-101 Exam Overview:
| Certification Vendor: | Meta (Facebook) |
| Exam Name: | Meta Certified Media Buying Professional Exam |
| Exam Number: | 410-101 |
| Exam Duration: | 105 minutes |
| Exam Price: | USD 150 |
| Real Exam Qty: | Approximately 50-60 |
| Passing Score: | 700/1000 (scaled score) |
| Certificate Validity Period: | 12 months |
| Related Certifications: | Meta Certified Digital Marketing Associate Meta Certified Creative Strategy Professional Meta Certified Marketing Science Professional |
| Available Languages: | English |
| Exam Format: | Multiple choice, Scenario-based questions |
| Recommended Training: | Meta Blueprint Learning Resources |
| Exam Registration: | Meta Certification Registration |
| Sample Questions: | Facebook 410-101 Sample Questions |
| Exam Way: | Online proctored exam via Meta/third-party testing platforms |
| Pre Condition: | No strict prerequisites required. Recommended: Meta Certified Digital Marketing Associate or equivalent experience in digital advertising. |
| Official Syllabus URL: | https://www.facebook.com/business/learn/certification |
Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Planning | - Objective selection and campaign strategy
|
| Campaign Optimization | - Performance improvement techniques
|
| Measurement and Reporting | - Analytics and performance evaluation
|
| Campaign Setup and Management | - Ad creation and structure
|
Facebook Certified media buying professional Sample Questions:
1. You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.
A) You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.
B) You should build a similar audience based the client's current customer base.
C) You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
D) You should do interest demographics and launch the campaign.
2. A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.
A) Add a thank you page to the landing page.
B) Delete all excessive pop-ups in the landing page.
C) Present offer upfront in your ad copy and creative.
D) Connect the branding in your client's ad with that of the landing page.
3. Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.
A) Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
B) Create app install campaigns for people who have visited the website.
C) Use conversion ads to the checkout page for new audiences.
D) Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
E) Create app install campaigns for people who have finalized a purchase for the following 15 days.
F) Use attention-grabbing video ads on Instagram to new audiences.
4. Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.
A) Select video views objective in order to run on both placements.
B) Shorten the video length to 15 seconds in order to run both placements.
C) Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
D) Shorten the video length to 20 seconds in order to run on both placements.
E) Make sure video has sound
F) Select reach objective to optimize delivery.
5. What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.
A) Store Visits
B) Traffic
C) App Installs
D) Lead Generation
E) Page Likes
F) Messages
Solutions:
| Question # 1 Answer: A,B,C | Question # 2 Answer: B,C,D | Question # 3 Answer: A,D,E,F | Question # 4 Answer: A,B,C,E | Question # 5 Answer: A,C,D |
By Ian
