Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library. You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A) <document="${//all content/. . /acme_marquee.htm}">
B) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
C) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
D) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>

2. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?

A) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
B) You don't have the segment group feature enabled in the Account Administration settings.
C) You should have created a corresponding filter for each rule set to be used to identify the segment group.
D) You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.

3. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before. You check the deliverability metrics on Responsys reports for the email campaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Substantial (5%) increase in click-through rates on last week's promotional campaign.
B) Hard bounce rates are 10% or higher.
C) Your open rates have dropped somewhat since last month.
D) The ISP is recording a high number of spam trap hits and complaint rates from recipients.
E) Recipients are forwarding your emails to everyone in their address books.

4. You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

A) The HTML coder didn't include the <#data> directive and declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
B) Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
C) You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the alias matches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
D) The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

5. You discovered that your main competitor's employees are subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
B) Create a Non-Competitor Program using Program Designer.
C) Search the list for the domain name of the competitor and select the block option for each user that is found.
D) Periodically run the scrub utility and delete all email addresses from your competitor's domain.

Solutions: