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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. What is true about the Salesforce connector ?

A) Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
B) You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment
C) When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
D) Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement

2. Which objects are synched between Marketing Cloud Account Engagement and Salesforce?

A) Account
B) Opportunity
C) Case
D) Order

3. LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers

A) Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
B) Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
C) Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
D) Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.

4. What is true about scoring?

A) It is not possible to reset a prospect's score to 0.
B) Salesforce opportunities can influence a prospect's score.
C) Marketing Cloud Account Engagement will automatically assign prospects a score from F- to A+.
D) Marketing Cloud Account Engagement comes with a scoring model that cannot be adjusted or changed.

5. LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.
They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.
Using this method, how should the team meet this need?

A) Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
B) Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
C) Create an automation rule that adds prospects to static lists to feed new programs after each entry.
D) Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

Solutions: