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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer needs to send emails to all 20 members of the creative team for proofing as a part of an email campaign.
Which Preview $ Test Content Personalization optionshould be used?

A) Based on Recipient test Data Extension
B) Based on Preview
C) Based on Subscriber Preview List or Data Extension

2. A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

A) Create the data extension as'Is Testable'.
B) Associate the data extension to the Campaign.
C) Save the data extension in the Test Folder.

3. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?

A) Configure a holdback group to be targeted by the winner.
B) Select winning path three days after journey activation
C) Place a Random Split before Path Optimizer for the pilot group.

4. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?

A) Test Send
B) Content Detective
C) Send Preview

5. Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its 'Weekly Deal email.
Which feature provides notification badges to alert NTO of any performance issues?

A) Einstein Messaging Insight
B) Einstein Engagement Scoring
C) Einstein Copy insights

Solutions: