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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. According to Crawford, what is the appropriate process taken when conducting Problem-based Ideation:

A) Develop concept statements for evaluation; Screen the resulting problems; Study situation to identify problems
B) Study situation to identify problems; Screen the resulting problems ;Develop concept statements for evaluation
C) Study situation to identify problems; Develop concept statements for evaluation, Screen the resulting problems
D) Develop concept statements for evaluation; Study situation to identify problems; Screen the resulting problems

2. Marketing develops insights that go beyond product specifications on their own.

A) True
B) False

3. What type of team structure should be chosen when the challenge is to break entirely from the past, enter a new market, or do something radically different technically or commercially?

A) Tiger
B) Lightweight
C) Functional
D) Heavyweight

4. In a bubble chart Pearls are the potential stars because they have a high potential payoff, but a low likelihood of success.

A) True
B) False

5. What types of consumer is most likely to purchase a product in ist introduction stage?

A) Laggards
B) Early adopters
C) Early majority
D) Innovators

Solutions: