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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
B) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
C) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
D) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.

2. Which of the following strategies exhibits Oracle DMP data scoping best practices?

A) Collect all data, regardless of granularity, to manage it within the DMP.
B) Collect only personally-identifiable information, to correlate it within the DMP.
C) Collect and store only online interactions, as the DMP is an online platform.
D) Collect strategic data points, designed to identify customer engagement.

3. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) Horizontal regional empowerment
B) A global DMP nerve center
C) A global template with local nuances
D) A single seat shared by all regions
E) Full agency control

4. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Data Scoping
B) Data Classification
C) Discover
D) Operational Rollout
E) Data Ingestion

5. What is a BlueKai Mobile Statistical ID?

A) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
B) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
C) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
D) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
E) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.

Solutions: