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What is the duration, language, and format of AdWords Fundamentals Exam
Format: Multiple choices, multiple answers
- Language: Czech, simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese
- Length of Examination: 120 minutes
- Passing score: 80%
- Number of Questions: 100
AdWords Fundamentals Certified Professional Salary
- United States: 77k USD
- India: 5,70,364 INR
- England: 59,160 Pound
- Europe: 69,426 Euro
Google adwords-fundamentals Exam Overview:
| Certification Vendor: | |
|---|---|
| Exam Name: | Google Search Fundamentals / Google Ads Fundamentals Exam |
| Exam Number: | adwords-fundamentals |
| Certificate Validity Period: | 12 months |
| Exam Format: | Multiple answer, Multiple choice, Scenario-based questions |
| Available Languages: | Thai, Traditional Chinese, Simplified Chinese, Turkish, Dutch, Vietnamese, Spanish, Spanish (Latin America), Italian, Polish, Portuguese (Brazil), Korean, German, Russian, Japanese, French, Portuguese, Indonesian, English |
| Related Certifications: | Google Ads Video Certification Google Ads Display Certification Google Ads Search Certification Google Ads Shopping Certification |
| Exam Duration: | 75–120 |
| Passing Score: | 80% |
| Exam Price: | Free |
| Real Exam Qty: | 65–100 |
| Recommended Training: | Google Ads Help Center Google Ads Fundamentals Official Course |
| Exam Registration: | Google Skillshop Registration Google Partners Certification |
| Sample Questions: | Google adwords-fundamentals Sample Questions |
| Exam Way: | Online proctored, taken via Skillshop platform |
| Pre Condition: | No formal prerequisites; basic knowledge of digital marketing recommended |
| Official Syllabus URL: | https://skillshop.withgoogle.com/ |
Google adwords-fundamentals Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Bidding and Budgeting | 20% | - Auction dynamics and CPC/CPM/CPA - Cost management and ROI - Budget allocation and pacing - Manual vs automated bidding strategies |
| Topic 2: Measurement and Optimization | 20% | - Performance reports and analysis - Optimization techniques for better results - Key metrics: impressions, clicks, CTR, conversions - Conversion tracking setup |
| Topic 3: Ad Formats and Creation | 20% | - Writing effective ad copy - Landing page experience requirements - Ad extensions and their benefits - Text ads, responsive search ads |
| Topic 4: Introduction to Google Ads | 15% | - Understanding ad ranking and Quality Score - Value and benefits of online advertising - Ad policies and compliance - Google Ads ecosystem and structure |
| Topic 5: Account and Campaign Management | 25% | - Account setup and navigation - Negative keywords and match types - Campaign types and goals - Targeting: keywords, location, language, device - Ad group structure and organization |
By Charlotte
