We're so confident of our products that we provide no hassle product exchange.
Adobe AD0-E608 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Customer Journey Analytics Business Practitioner Professional |
| Exam Number: | AD0-E608 |
| Available Languages: | English |
| Related Certifications: | Adobe Customer Journey Analytics Certification |
| Passing Score: | 36/50 |
| Exam Price: | $125 USD |
| Exam Format: | Multiple Choice, Scenario-based Questions |
| Real Exam Qty: | 50 |
| Exam Duration: | 100 minutes |
| Certificate Validity Period: | 2 years |
| Sample Questions: | Adobe AD0-E608 Sample Questions |
| Exam Way: | Online proctored exam |
| Pre Condition: | Recommended experience with Adobe Customer Journey Analytics and Adobe Experience Platform. No formal prerequisite exam required. |
| Official Syllabus URL: | https://certification.adobe.com/courses/200 |
Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting | 32% | - Determine which data view to use based on data sources, identities, and date ranges
|
| Components | 30% | - Build non-admin components to address business questions
|
| Distribution | 12% | - Curate fields available in a particular report or dashboard
|
| Data Analysis | 26% | - Choose correct components for analysis
|
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Which settings should be reviewed when creating a recurring report schedule?
(Select two.)
Response:
- A. Export File Format
- B. Report Delivery Frequency
- C. Data Retention Policies
- D. Data Source Permissions
Correct Answer: A,B 🗳️
An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:
- A. Create a filter for all events with condition as channel = mobile OR website OR phone call.
- B. Create a calculated metric with sum of all engagement events multiplied by total number of channels.
- C. Create a calculated metric using total sessions instead of engagement events.
- D. Create a calculated metric with sum of all engagement events divided by total number of channels.
Correct Answer: D 🗳️
Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:
- A. Update the data source permission settings.
- B. Adjust the date range for the dataset.
- C. Ensure the metric filter for purchase value is correctly set.
- D. Recreate the customer segment manually.
Correct Answer: C 🗳️
A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:
- A. To understand effective touchpoints for content velocity
- B. To understand effective touchpoints for customer retention
- C. To understand effective touchpoints for brand awareness
- D. To understand effective touchpoints for conversion
Correct Answer: C 🗳️
A CJA workspace report needs to display data for 'past 7 days'. However, the data displayed in the report belongs to 'first 7 days', when the report was created. What could be the possible issue with the calendar panel for this incorrect result?
Response:
- A. 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'Start' option.
- B. 'Use rolling dates' option was unchecked in the calendar panel after selecting date range as 7 days.
- C. Calendar panel is using an outdated data set for the report.
- D. 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'End' option.
Correct Answer: B 🗳️
By Berton
