Adobe Marketo Engage Architect Master Sample Questions:

1. An Adobe Marketo Engage Architect starts their first day at their new job managing the Marketo Engage instance. When inspecting the instance, they notice that the sync to Salesforce was unusually slow and takes several hours to populate Salesforce campaign membership from Marketo Engage programs. Upon closer inspection, several errors occurred under the notifications of syncs timing out or hitting the concurrent limit.
Which three actions can the architect take to help diagnose and address the problem around sync to Salesforce issues?

A) Create a smart list to identify Marketo Engage records that have an empty CRM type Review the field management mapping Check the permission in the CRM for the Marketo sync user profile
B) Use campaign inspector to determine the number of sync to CRM flow steps Check the permissions in the CRM for the Marketo sync user profile Check the permissions in the CRM for the Marketo sync user profile
C) Limit the number of records being synced by pausing all active campaigns.
D) Go to admin and view the CRM notification errors
Count the number of custom CRM fields
Increase the time between CRM and Marketo syncs

2. Which stakeholders are essential for implementing a Marketo project? (Choose two)

A) Business Strategist
B) Marketing Operations Manager
C) Campaign Specialist
D) Customer Support Agent

3. A client needs a lifecycle model to manage leads from multiple regions with distinct sales processes.
What would be the best approach?

A) Build separate lifecycle models for each region
B) Automate lead scoring for all regions in a single model
C) Create a global lifecycle model with region-specific transitions
D) Use static lists to manage leads regionally

4. A company has decided to implement Adobe Marketo Engage and plans on integrating both Microsoft Dynamics and an E-Commerce store with Marketo Engage. There is currently a lack of clarity regarding which data should be included from each system and the quality of that data. It has been confirmed that data gathered via the E-Commerce store will be used to enrich the data in the CRM.
What would the consultant validate before determining whether the project scope needs to include a custom integration for CRM?

A) Will E-Commerce use a default integration for order data and billing?
B) Will E-Commerce share order data with Marketo via a Custom Object?
C) Will E-Commerce share billing data to the Company object in Marketo?
D) Will E-Commerce share different values than the CRM (e.g., US versus United States for country)?

5. A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

A) Marketo Forms 2.0 JavaScript API
B) Marketo REST API Push Lead to Marketo Endpoint
C) Marketo REST API Submit Form Endpoint
D) Marketo REST API Create Lead Endpoint

Solutions: