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Oracle 1Z1-1031 Exam Overview:
| Certification Vendor: | Oracle |
| Exam Name: | Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials |
| Exam Number: | 1Z0-1031 |
| Certificate Validity Period: | Typically 3 years |
| Exam Duration: | 105 minutes |
| Exam Format: | Multiple choice |
| Related Certifications: | Oracle CX Marketing Data Management Platform 2020 Implementation Essentials |
| Exam Price: | USD exam fee varies by region (Oracle standard pricing applies) |
| Available Languages: | English |
| Passing Score: | Not publicly disclosed |
| Real Exam Qty: | 60 |
| Sample Questions: | Oracle 1Z1-1031 Sample Questions |
| Exam Way: | Online proctored or testing centre |
| Pre Condition: | No formal prerequisites; recommended experience with Oracle Marketing Cloud DMP |
| Official Syllabus URL: | https://education.oracle.com/oracle-marketing-cloud-data-management-platform-2019-implementation-essentials/1Z0-1031 |
Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Topic 2: Data Onboarding and Integration | - Data sources and ingestion methods - Data governance and privacy considerations |
| Topic 3: Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Topic 4: Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Topic 5: Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?
A) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.
B) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
C) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
D) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
2. What is the CPS pricing model?
A) This model allows clients to purchase data on a cost per category agreement.
B) This model allows clients to purchase data based on the overall win rate of the campaign.
C) This model allows clients to purchase data on a cost per 1,000 impressions basis.
D) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
E) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
3. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?
A) Media targeting | cost-per-stamp
B) Email | auction
C) Site optimization | flat fee
D) Search | % of spend
E) Social | real-time bidding
F) Dynamic creative optimization | flat fee
4. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?
A) Horizontal regional empowerment
B) A global DMP nerve center
C) A global template with local nuances
D) A single seat shared by all regions
E) Full agency control
5. Which two are attributes of third-party data? (Choose two.)
A) Can be confirmed from multiple outside sources
B) Often billed directly by the media partner
C) Offered on a private marketplace, via direct sales to marketers
D) Free to use for activation, targeting, and analytics
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: C,D |
By Joshua
