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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

A) How it impacts online presence
B) How it creates interest in employee activities
C) How it supports business objectives
D) How it provides a place to share information

2. A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A) Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
B) Recognize employees who submit the largest number of innovative ideas in company media.
C) Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
D) Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.

3. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Reach out to a contact in each location and request audience feedback after the presentation.
B) Recommend that the senior executive adapt the presentation for each audience.
C) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
D) Rewrite the materials for each audience and forward them to the executive.

4. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?

A) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
B) Aggressively push back against criticism.
C) Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.
D) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.

5. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.
B) Build a simulation exercise to ensure the team is ready.
C) Build a plan that the team will revisit annually.
D) Build a culture of crisis preparedness over time.

Solutions: