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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?

A) In the Synchronized Data Extensions folder
B) In the Shared Data Extensions folder
C) In the Data Extensions folder with sharing enabled

2. A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from.
Where should a marketer go to see a listof all email addresses and domains that are verified for sending?

A) Send Classifications
B) From Address Management
C) Domain SSL Certificates

3. Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.
What should NTO configure in Path Optimizer?

A) Manual Engagement
B) Email Engagement
C) Web Conversion

4. A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A) Activate Journey Builder to refresh the data extension.
B) Configure the Send Activity to automate the refresh.
C) Use a Filter Activity in Automation Studio.

5. A marketer wants to store all the attributes fora triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?

A) Include Subscriber key and Emailaddress field as primary key.
B) Create from template and choose triggered Send Data Extension template.
C) Select the Use for triggered send' checkbox.

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