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| Section | Objectives |
|---|---|
| Topic 1: Message Design and Content | - Email and template design
|
| Topic 2: Analytics and Reporting | - Campaign performance analysis
|
| Topic 3: Campaign Management | - Campaign creation and configuration
|
| Topic 4: Deliverability and Compliance | - Email deliverability management
|
| Topic 5: Audience Management | - Data management and segmentation
|
| Topic 6: Automation and Orchestration | - Marketing automation workflows
|
| Topic 7: Responsys Platform Overview | - Core Architecture and Components
|
1. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
A) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
B) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
C) Ensure that field names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
D) Map a field that the client uses to uniquely identify each subscriber to the RIID_ field in the contacts list.
E) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
2. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?
A) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
B) You don't have the segment group feature enabled in the Account Administration settings.
C) You should have created a corresponding filter for each rule set to be used to identify the segment group.
D) You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.
3. You are configuring a supplemental data import and the first row of the file contains the names of the columns in which you are importing.
What must you do to configure this file property?
A) In the field mapper screen, select the "Columns Already Included" check box.
B) In the import configuration, select the "First line contains column names" check box.
C) Replace the first row of the file with one text string that contains all the column names separated by columns. Then proceed with the import.
D) You must delete the first row of the file before performing the import. Your file must contain actual data only.
4. You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test dat a. But when you try to preview or proof launch a promotional email campaign, an error message states that the proof list is empty.
Why is this happening?
A) When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
B) You must have missed populating some of the fields being used for personalization in the records. Check the data in the seed group for completeness.
C) You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
D) The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
5. Which statement is true about how you must configure a Responsys Profile list so you can begin sending Mobile SMS campaigns?
A) You only need to define the COUNTRY_ code if you are sending SMS messages to subscribers outside of the default country setting for your account.
B) All the data that you need to use to personalize mobile messages must be stored as columns in the Profile list.
C) You can only modify profile lists used for mobile campaigns through Connect uploads.
D) You can use the same Profile list for mobile campaigns that you are currently using for email campaigns.
Solutions:
| Question # 1 Answer: A,C,E | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: D |
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