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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Website traffic Sentiment Audience growth
B) Reach Website traffic Audience growth
C) Reach Audience growth Sentiment
D) Reach Sentiment Website traffic

2. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Ask community members to create a post and tag several friends.
B) Run targeted ads across all the platforms that the brand uses.
C) Comment on competitor posts so that their community learns about the new line.
D) Start new social media accounts to target the new demographic.
E) Invite fashion influencers to promote the new line during a live launch.

3. An online book club has a strict policy regarding self-promotion in the group. Community members are encouraged to share content about their favorite books or an upcoming release from an author, but they cannot promote their own work.
A new member joins the group and immediately posts a link to buy a book that he wrote. Upon seeing this post, several other group members comment with links to their websites to promote their work. The community manager wants to reinforce the group rules to the members.
Which two actions should the community manager take? (Choose 2)

A) Delete the post and use the Give Feedback feature.
B) Repost the group guidelines regarding self-promotion.
C) Reply to the post and explain that this behavior is not allowed.
D) Remove the member who created the post from the group.

4. A newly appointed community manager learns of a conflict regarding a post in the community. This community has recently added new guidelines stating that only links from credible sources are allowed. Several members start to post links on the thread from unreliable sources, and other members are starting to get upset. The post has been reported several times. The community manager wants to educate the community about the new guidelines.
Which two actions should the community manager take? (Choose 2)

A) Remove and block members who violated the guidelines.
B) Delete the post immediately and message involved members.
C) Remove comments from unreliable sources on the post.
D) Post a link to the group rules that are relevant to this topic.

5. An Instagram influencer from Switzerland uses a unique region-specific content approach. A community manager is helping the influencer expand into a neighboring country, Austria. The primary goal is to be the number one information source in the region.
Which two actions should the community manager take to support the goal? (Choose 2)

A) Run targeted ads to lookalike audiences in Austria
B) Adapt the local dialect and reuse highly successful content
C) Ask community members to send profiles in Austria to follow
D) Measure the audience of Austrian followers on existing platforms

Solutions: