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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of a category health assessment in category management?

A) To evaluate the performance, strengths, and weaknesses of a product category relative to market expectations, competitor benchmarks, and internal goals.
B) To forecast future trends in consumer behavior for a product category.
C) To determine the pricing strategy for all products in a category.
D) To identify the most popular product in a category based on sales data.

2. Which of the following metrics is used to evaluate space productivity in retail environments?

A) Net Profit Margin
B) Customer Foot Traffic
C) Inventory Turnover
D) Sales per Square Foot

3. Which statement best describes the relationship between space and assortment in retail planning?

A) Space planning decisions are made independently of assortment planning.
B) Space always comes first and assortment is chosen to fill it exactly.
C) Assortment always comes first and space is adjusted afterward.
D) The amount of available space can limit assortment and assortment choices can influence how space is allocated.

4. Why is it important to analyze cross-purchase behavior in Category Management?

A) Helps understand how shoppers buy across categories
B) Helps understand how shoppers buy across channels
C) Helps understand how shoppers buy across retailers
D) Helps understand how shoppers buy from month to month

5. Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.

A) 66%
B) 50%
C) 30%
D) 100%

Solutions: