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GInI CInP Exam Syllabus Topics:

GInI Certified Innovation Professional (CInP) Sample Questions:

1. In the Mid Zone of an innovation project, being able to develop a compelling business case for an opportunity with an accurate financial and strategic picture of it is important because such business cases get used by businesses for what?
Select one correct answer from the list:

A) Their strategic priority decision making-whether to continue investing in innovation or not
B) Their go/no-go decision gating-whether or not to move forward with executing the project
C) Their operational decision making-whether to launch the new innovation in one market versus a different one
D) Their proceed/pivot decision gating-whether or not to believe the data the team is presenting

2. Package Innovation is the use of a new package design to create perceived new value and appeal to certain consumer preferences.
Select one correct answer from the list:

A) Create real new value and drive consumer tastes
B) Create no net new value but appeal to certain consumer vanity
C) Create perceived new value and appeal to certain consumer preferences
D) Create the perception of a totally new product

3. Evaluation and Selection in Stage 3 of the GInI InMS is _____ and may be run as a series of refining steps for initial and then final selection.

A) an ongoing process conducted in waves, or cohorts
B) a once-and-done process conducted once each year, just after Strategic Planning.
C) a basic process conducted periodically as dictated by the CEO or CInO.
D) a cyclical process that usually involves lots of debates and dissenting opinions

4. According to Peter Drucker, in order for something to qualify as a true business innovation, it must simultaneously be what?
Select one correct answer from the list

A) Desirable, viable, and feasible.
B) Alluring, luxurious, and well-packaged.
C) Enviable, robust, and capable.
D) Interesting, cost-effective, and full-featured.

5. The third step for projects in the Back End is for teams to establish a ____ for the offering they intend to deliver. This will capture the form and function of the offering, what brand language will be used for it, and how the business intends to deliver a particular brand experience around it.

A) Marketing Plan
B) Development Plan
C) Strategic Plan
D) Design Strategy

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