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Last Updated: Aug 24, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Messaging and Channel Execution | 15% | - Message Authoring
|
| Topic 2: Adobe Experience Platform Fundamentals | 20% | - Profile Management
|
| Topic 3: Journey Optimizer Configuration | 22% | - Environment Setup
|
| Topic 4: Journey Development | 28% | - Personalization
|
| Topic 5: Testing, Troubleshooting and Governance | 15% | - Validation and Monitoring
|
1. A developer wants to create a segment for customers who visited the home page of a website and then after visiting the category page or the product page, made the purchase in 30 mins.
Which advanced segmentation feature would be chosen for this use case?
A) Multi-entity segmentation
B) Sequential segmentation
C) Dynamic segmentation
2. A new marketing program for a company's new product line is being developed. They are using the "Customer Spend" segment as a way to dynamically change the content in the email message being designed.
When creating the Decision, which will be used in the email message Offer, how would the marketing manager accomplish this in Adobe Journey Optimizer?
A) Create the component rules for the email message. Create Decisions for the specific Collection they want to use within the email message. Create a new Offer Priority, which would contain the "Customer Spend" segment
B) Create the correct Rules and Tags for the email message. Add the Personalized Offers to the specific Collection they want to use within the email message. Create a new Decision, which would reference this Collection.
C) Create the appropriate Placement for the email message. Create both the Personalized and Fallback offers for the specific Collection they wantto use within the email message. Create a new Decision, which would reference this Collection.
3. The dimensional entity that exists within the Real-Time Customer Profile data store (also sometimes referred to as lookup or classification schemas) is primarily used for what two purposes? (Choose two.)
A) It is leveraged during batch segmentation jobs that are run within the Real-Time Customer Profile,
B) It helps simplify the modeling process in XDM by avoiding having to restate common data on either the event or the traits of a profile.
C) It ensures that data is optimally stored to deliver real-time experiences and segmentation.
D) It allows Journey Optimizer to leverage the data for audience and segment qualification initiated customer journeys.
4. An Adobe Journey Optimizer team member needs to create a new schema.
What are two considerations when choosing an object approach over free-form fields? (Choose two.)
A) Objects indirectly help increase the visibility of the fields, since they are created directly under the root object of the schema (jenantld).
B) Objects indirectly help in creating a shorter structure, making it easier to reference the fields while using Adobe Experience Platform Query Service.
C) Objects are best used when creating a logical grouping of certain fields.
D) Objects indirectly help in creating a good menu structure in the Segment Builder Ul. The grouped fields within the schema are directly reflected Q in the folder structure provided in the Segment Builder Ul.
5. A developer wants to set up a journey to send API calls to a third-party system using a custom action. What are two limitations the developer must be aware of? (Choose two.)
A) Only the default ports are allowed when defining a custom action.
B) Advanced expression editor does not support arrays in action parameters.
C) Only POST and PUT call methods are supported.
D) Only simple collections can be passed in custom action parameters.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: B,D | Question # 4 Answer: C,D | Question # 5 Answer: B,D |
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