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Adobe AD0-E608 Exam Overview:
| Certification Vendor: | Adobe |
| Exam Name: | Adobe Customer Journey Analytics Business Practitioner Professional |
| Exam Number: | AD0-E608 |
| Available Languages: | English |
| Related Certifications: | Adobe Customer Journey Analytics Certification |
| Passing Score: | 36/50 |
| Exam Price: | $125 USD |
| Exam Format: | Multiple Choice, Scenario-based Questions |
| Real Exam Qty: | 50 |
| Exam Duration: | 100 minutes |
| Certificate Validity Period: | 2 years |
| Sample Questions: | Adobe AD0-E608 Sample Questions |
| Exam Way: | Online proctored exam |
| Pre Condition: | Recommended experience with Adobe Customer Journey Analytics and Adobe Experience Platform. No formal prerequisite exam required. |
| Official Syllabus URL: | https://certification.adobe.com/courses/200 |
Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting | 32% | - Determine which data view to use based on data sources, identities, and date ranges
|
| Components | 30% | - Build non-admin components to address business questions
|
| Distribution | 12% | - Curate fields available in a particular report or dashboard
|
| Data Analysis | 26% | - Choose correct components for analysis
|
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. Which settings should be reviewed when creating a recurring report schedule?
(Select two.)
Response:
A) Export File Format
B) Report Delivery Frequency
C) Data Retention Policies
D) Data Source Permissions
2. An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:
A) Create a filter for all events with condition as channel = mobile OR website OR phone call.
B) Create a calculated metric with sum of all engagement events multiplied by total number of channels.
C) Create a calculated metric using total sessions instead of engagement events.
D) Create a calculated metric with sum of all engagement events divided by total number of channels.
3. Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:
A) Update the data source permission settings.
B) Adjust the date range for the dataset.
C) Ensure the metric filter for purchase value is correctly set.
D) Recreate the customer segment manually.
4. A marketer for a retail company sets the attribution model for a dimension to "First Touch." Why would a "First Touch" attribution model be used?
Response:
A) To understand effective touchpoints for content velocity
B) To understand effective touchpoints for customer retention
C) To understand effective touchpoints for brand awareness
D) To understand effective touchpoints for conversion
5. A CJA workspace report needs to display data for 'past 7 days'. However, the data displayed in the report belongs to 'first 7 days', when the report was created. What could be the possible issue with the calendar panel for this incorrect result?
Response:
A) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'Start' option.
B) 'Use rolling dates' option was unchecked in the calendar panel after selecting date range as 7 days.
C) Calendar panel is using an outdated data set for the report.
D) 'Use rolling dates' option checked in the calendar panel, but Fixed day was selected as 'End' option.
Solutions:
| Question # 1 Answer: A,B | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: B |
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